"Dirty Jobs'" Mike Rowe To Tout Ford Trucks as Spokesperson
by Marty Bernstein
Advertising Marketing Editor
The Auto Channel
Dearborn, MI March 1, 2007; Certain jobs require strength, stamina and strong stomachs. Cleaning up toxic bird poop, diving for golf balls in alligator infested waters or road kill removal for example.
Most people don’t want jobs like this, no matter what or how much they’ll get paid. Well, one man, Mike Rowe, the creator and star of Discovery Channel's Dirty Jobs program does.
And now Rowe is his role as a dirty-job expert will speak for Ford’s 2007 F-150 full size trucks, to those that drive ‘em and work hard.
Rowe was intro-duced today to automotive writers by Barry Engle, general manager, Ford Divi-sion Marketing who said, “Mike Rowe personifies ‘Built Ford Tough’ and show-cases how millions of hard-working F-Series truck owners have helped build the country’s backbone.”
Two new commercials featuring Rowe as a spokesperson, not as a dirty jobs worker, will break this week with more to follow. When questioned about working on an assembly line, Engle commented, “It’s quite possible.” On the top rated show Rowe is constantly putting his hands into places that are often curi-ous, sometimes dangerous and always dirty.
Currently in its third season, “Dirty Jobs” is one of Discovery’s top-rated programs and has highlighted more than 150 different dirty and sometimes nasty jobs.
Before this “choice” gig, Rowe had very clean jobs as a working talent-actor-host for various Discovery Channel assignments, sang professionally with the Baltimore Opera, sold over $100 million of "simulated" diamonds on QVC, appeared in several dozen Tylenol commercials and hosted programs on TBS, The History Channel, Fox and PBS. One of the perks of the new association with Ford, was, Rowe com-mented, “I’m getting my very first new vehicle.
I have never, ever owned a new car or truck. Now I do.” Mike Rowe joins Ford’s dream team of truck spokespeople and marketing alliances, including Toby Keith, NASCAR, Harley-Davidson™, The Home Depot and Cabela’s.