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New York Auto Dealer Wins Harley at NADA


PHOTO (select to view enlarged photo)
2007 Harley-Davidson Softail Custom

LEE, Mass.--J.J. Vigorito, president of Security Dodge in Amityville, N.Y., is the winner of the 2007 Harley-Davidson Yellow Pearl Softail Motorcycle given away by Dominion Enterprises at the recent NADA 2007 show in Las Vegas.

The Harley, valued at over $22,000, was the grand prize in the Come On and Take a Free Ride promotion sponsored by Dominion Enterprises and its four automotive subsidiaries - @utoRevenue, Dealerskins, Dealer Specialties®, and XI Group.

NADA attendees packed the aisles surrounding our Dominion Enterprises exhibit to watch the contest drawing, said @utoRevenue General Manager John M. Miller. When J.J. heard his name called, he was genuinely surprised and obviously ready right then to hop on his new Harley and drive away.

This was the first year that the automotive industrys four Dominion Enterprises companies exhibited together, and having the bright yellow Harley on center stage in our exhibit definitely generated a great deal of interest in Dominion Enterprises and our companies, explained Dominion Dealer Solutions Vice President and General Manager George Nenni. The Harley contest not only gave our companies the opportunity to demonstrate our services but it also gave us the chance to show the synergies that we offer the auto industry.

To be eligible to win the 2007 Harley-Davidson, NADA attendees had to take part in sales demonstrations from three of the four Dominion Enterprises companies which shared Dominion Enterprises 90 x 50 exhibit space. The contest was open to all NADA registered dealership owners, general managers and fixed ops personnel.