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Chrysler is on the Road to Break a Guinness World Record (TM) for the Largest Game of 'Simon Says' at the Chicago Auto Show


PHOTO

More than 1,200 Chrysler "Sebring Says" contestants will prove actions speak louder than words for a chance to win an all-new 2007 Chrysler Sebring

  What:     While the Guinness World Record(TM) book is said to be the most
            stolen book at the public library, Chrysler plans to steal the
            world record for the largest game of "Simon Says" at this year's
            Chicago Auto Show. More than 1,200 consumers will be jumping up
            and down, touching their noses and buckling into the all-new
            2007 Chrysler Sebring to break the current Guinness World
            Record(TM), set by a group of 1,169 participants in Glasgow,
            Scotland on April 22, 2006. A "Simon Says" professional, Steve
            Max, will lead the masses and the last contestant standing will
            win an all-new 2007 Chrysler Sebring.

  Who:      More than 1,200 contestants from Illinois, Indiana, Michigan and
            Wisconsin

  When:     Friday, February 9
             - 6:45 a.m. (CT) - Contestant registration
             - 7:30 a.m. (CT) - Chrysler "Sebring Says" contest begins with
               more than 1,200 contestants in the Lakeside Center Ballroom
             - 9:30 a.m. (CT) - Expected start time of the final rounds on
               the auto show floor
             - 10:30 a.m. (CT) - Anticipated conclusion of the contest with
               the Guinness World Record(TM) presentation

  Where:    2007 Chicago Auto Show -- Lakeside Center Ballroom and Chrysler
            display (Hall A2 - South)*
            McCormick Place at 2301 South Lake Shore Drive,
            Chicago, IL 60610
             *Contest kicks off in the Lakeside Center Ballroom and then
              moves to the auto show floor

  Details:  Satellite Coordinates -- All feeds are on Friday, February 9
             - Feed Time: 1 PM - 1:15 PM CT
               Galaxy 26/Transponder 19 (former IA6)
               Downlink Freq-4080(V) / Audio 6.2/6.8
             - Feed Time: 2 PM - 2:15 PM CT
               Galaxy 26/Transponder 19 (former IA6)
               Downlink Freq-4080(V) / Audio 6.2/6.8
             - Feed Time: 3 PM - 3:15 PM CT
               Galaxy 25/Transponder 14 (former IA5)
               Downlink Freq-3980(H) / Audio 6.2/6.8

  Other:    Simon Says ...
             - Follow the leader -- More than 1,200 contestants will be in
               one room abiding Simon's commands
             - Catch the live action -- As the massive group is dwindled,
               the game will intensify as the commands are shouted at a
               rapid pace and the remaining contestants will be required to
               get in and out of the Chrysler Sebring, as Simon's commands
               will incorporate the vehicle's features
             - Score a Sebring -- One grand prize winner who outlasts the
               other "Simon Says" followers will win an all-new 2007
               Chrysler Sebring
             - Break a world record -- A Guinness World Record(TM)
               adjudicator will make the official announcement live
               at the event

  Contact:  Jodi Tinson, +1-248-512-2944, or jt658@dcx.com
            Carrie McElwee, +1-248-512-2664, or cm63@dcx.com