2007 Detroit Auto Show; Maserati Adds Six-Speed Automatic Transmission to Quattroporte - VIDEO ENHANCED


PHOTO (select to view enlarged photo)
Click PLAY button below to watch the complete Detroit Press Conference.

DETROIT Auto Show: At the Maserati press conference, Roberto Ronchi, CEO and general manager introduced the Quattroporte Automatic, with a new hydraulic six-speed automatic transmission. The new model was conceived especially for the North American market, to appeal to more customers who might have been put off by the manual transmission that was the Quattroporte’s sole offering previously.

"The automatic transmission is a complement, not a substitution," said Roberto Ronchi, CEO and general manager of Maserati SpA. "The DuoSelect is still available."

The transmission was developed in collaboration with ZF. It is designed to complement the performance of the 4.2-liter V8 engine in the low and medium range without limiting power by allowing gear changes up to 7,200 rpm. The six-speed can be operated manually using the gear selector on the center console, or by equipping the car with optional steering column–mounted paddles to control the gear changes. The DuoSelect manual transmission also uses Formula One–style paddles to provide gear changes without a clutch.

Otherwise the Quattroporte is unchanged. "We didn’t want to change anything about this extraordinary design by Pininfarina, which has won so many awards," said Ronchi. The Quattroporte has won 28 awards in the three years since its debut and sold 9,000 cars, a record for Maserati. The Quattroporte led a 90 percent increase in North American Maserati sales in 2005, and the company maintained the same volume in 2006. The addition of the Quattroporte Automatic is expected to boost sales in 2007.

"We are working to improve the quality of our cars to meet our customers’ expectations. We are improving in other areas, including financial services, to provide the right tools to the dealers, which will help our business in North America," Ronchi added.



Ronchi then announced a new captive finance unit for the company’s North American operations, Maserati Financial Services, in collaboration with CNH Capital. "We’re here to provide innovative financial and leasing services for these very special customers," said Steve Bierman, the new president of Maserati Financial Services.

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/