Strategic Vision Announces the Most Delightful Vehicles of 2006
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SAN DIEGO--Strategic Vision’s highest demand that vehicles should Delight the drivers is met by only a few competitors. Customer Delight – The most stringent measure of the vehicle captures the emotional response to each of the attributes that are measured in the study. For a vehicle to be a Delight leader, it must deliver against the highest standards the customers hold.
The Honda Civic, the Dodge Charger, The Mercedes S-Class, and the Honda Ridgeline all have broken the code. The criteria are no respecter of class – just performance. All four vehicles clearly lead on the strongest factors for their respective segments, are clearly ahead of the nearest competition, and have important strengths that set them apart from others in their segments. Leaders demonstrate foundational strengths that create a sense of security for the drivers and add substantial leverage in performance, design, innovation and thoughtfulness over their competition. To break the code and deliver just what your customers are looking for requires major support from design, engineering, and marketing working together. You must understand your customers: know what is important; be able to see the vision; execute the vision in product. These four vehicles deliver the customers’ desires and the manufacturers’ vision.
Dr. Darrel Edwards, CEO, Founder of and Creative Director for Strategic Vision states, “The ability of a vehicle to be a true leader in Customer Delight means that it delivers a complete, positive emotional experience that is worth the price. These vehicles can be expected to be strong for years. These vehicles are models of what the industry should deliver.”
The Delight for vehicles in each segment is calculated from the responses of over 95,000 new vehicle owners who made their purchases between September 2005 and April 2006. They have owned their vehicles for at least 90 days, and the primary driver of the vehicle was surveyed. Leaders among cars and trucks are presented separately. The Most Delightful Vehicles of 2006 are:
2006 CARS Small Car Honda Civic Small Multi-Function Chrysler PT Cruiser Medium Car Kia Optima Medium M-Function Madza6 Wagon Large Car Dodge Charger Near Luxury Car BMW 3-Series Luxury M-Function Mercedes R-Class Wagon Luxury Car Mercedes S-Class Sedan Small Special less than $25K Mini Cooper Small Special greater than $25K Porsche 911 Mid-Specialty Honda Accord Coupe Convertible less than $30K Mini Cooper Convertible Convertible greater than $30K Lexus SC430 2006 TRUCKS Minivan Kia Sedona Small SUV Saturn Vue Medium Crossover SUV Honda Pilot Medium SUV GMC Envoy Large SUV Nissan Armada Near Luxury SUV BMW X3 Luxury SUV Mercedes ML Class Compact Pickup Honda Ridgeline Full-Size Pickup Chevy Avalanche 1500 Heavy-Duty Pickup Chevy Silverado 2500/3500
Strategic Vision has worldwide experience developing tools to measure decision-making, human behavior, attitudes, and perceptions. This globally relevant, comprehensive theory of human behavior creates the most effective decision-making, service, and product driven strategies. Clients include various automotive manufacturers, as well as institutions, many Fortune 100 companies, and governments worldwide. www.strategicvision.com.
