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Prism's Truck Blue Book Launches Truck Blue Book Online $339.95 Per Annum


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NEW YORK--Prism Business Media’s Truck Blue Book®, a leading provider of commercial vehicle identification and valuation information, today announced the launch of its new Truck Blue Book Online site, which provides instant access to 20 years of medium and heavy duty commercial truck valuation data via the Web. Truck Blue Book Online is available at www.truckbluebook.com.

Truck Blue Book Online provides subscribers with online search capabilities by MSRP; finance, wholesale and retail values; VIN deciphering capabilities; year/make/model lookup; defined valuation tools of trade-in and purchase values; detailed lists of options, including owner operator items; value specific components (engine, transmission, front axle, rear axle); dealer sales tools and user-defined e-mail reports. Subscribers to the Truck Blue Book Online receive 12-month unlimited Web access to a single, unified database which includes Truck Blue Book, Older Truck Blue Book™ and Truck Body Blue Book™ data.

Subscriptions to the Truck Blue Book Online are priced at $339.95. For further information, or to order, contact Truck Blue Book at (800) 654-6776 or visit www.truckbluebook.com.

Truck Blue Book is part of Prism's automotive and trucking product brand family which includes American Trucker®, Bulk Transporter®, Fleet Owner®, FleetSeek® directory/database products, Refrigerated Transporter, Trailer Body Builders®, Ward's AutoWorld®, Ward's Dealer Business®, Ward's Information Products and Ward's Auto Interiors Show and Conference, as well as a variety of industry-specific data services.

Prism Business Media Inc. is a leader in business-to-business communication and information, connecting qualified buyers and sellers in 21 industry sectors. Prism’s growing portfolio of market-leading brands spans 71 magazines, 170 e-newsletters, 17 industry trade shows and more than 500 rich data products. Each month, more than 3.3 million unique visitors utilize Prism Web sites and services. Prism Business Media is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and by co-investors Highfields Capital Management and Lexington Partners. For additional information on the company and its businesses, visit www.prismb2b.com.