D Street Releasing Announces Co-Marketing Partnership with Volkswagen AG
NEW YORK--The international film distribution company D Street Releasing LLC, a subsidiary of D Street Media Group LLC, announced today a partnership with Volkswagen AG (Wolfsburg, Germany), which will enable the world’s #1 automaker to support the marketing of D Street’s upcoming slate of U.S. releases. The partnership will take effect in March 2007 with the debut of the German film “Summer in Berlin,” directed by Andreas Dresen. The film will open in New York, Los Angeles and San Francisco, and promotional and marketing efforts will include a New York “screening event.”
“D Street and Volkswagen are a perfect fit,” said Dirk Grosse-Leege, head of corporate communications at Volkswagen AG. “D Street Media Group is a young and aggressive player that is emerging as a force in the global independent film business. This partnership will allow us to reach the same sophisticated, upscale urban consumers that enjoy smart, thoughtful and provocative international films. We look forward to a very dynamic and productive relationship.”
Dexter Davis, CEO of D Street Media Group, added, “I can’t think of a better partner for us than Volkswagen, a company that is renowned for spot-on market research. Our mandate is to spotlight films that embrace diverse cultures, attitudes and ideas from around the world and by aligning our films with the VW brand, we will be able to bring larger attention to the global nature of cinema today.”
About D Street Media Group: Headquartered in Berlin with offices in New York and Los Angeles, D Street Media Group is the holding company for D Street Releasing LLC, D Street Pictures LLC and D Street Medievertriebe GmbH. D Street Pictures’ first feature, “The Reception,” premiered at the Tribeca Film Festival in 2005. The company is currently developing “The Blue Mauritius,” “The Myth of Darkness,” “Desolate,” and the animation feature “Sophie and the Dream Bandits,” which is being co-executive produced with Sven Ebeling’s MC One & West Coast Pictures (producers of the 2003 Academy Award winner for best foreign language film, “Nowhere in Africa”) and Rene Bastian’s Belladonna Pictures, the company behind the 2006 Golden Globe winning film, “TransAmerica.” D Street Releasing’s first North American release, “Summer in Berlin,” will be followed by the Spanish thriller, “El Habitante Incierto (The Uninvited Guest)” which premiered at the Philadelphia Film Festival in 2006.