Daytonabrands, Inc. Announces Founder and Former CEO of Armor All Corporation to Head Marketing

Legendary Entrepreneur and Marketing Guru, Alan Rypinski, Heading the Marketing of Daytonabrands' Products

IRVINE, Calif. and ORANGE CITY, Fla., Nov. 16 -- Daytonabrands, Inc. , a manufacturer and marketer of innovative automotive products, announced today that it has signed a marketing agreement with Focus Sales & Marketing, LLC, a marketing services company headed by Alan Rypinski. His most notable achievement was the development of Armor All Protectant. Mr. Rypinski introduced an entirely new category of appearance chemical in 1971 that grew a $5,000 investment into a $150 million dollar international brand. Among the numerous awards for his marketing achievements, Advertising Age featured Mr. Rypinski in an issue entitled, "SUPERSTARS OF MARKETING" and further, in conjunction with Business Week, inducted Mr. Rypinski into the "MARKETING HALL OF FAME."

"We are extremely excited to have Alan Rypinski and his team behind Daytonabrands -- his marketing reputation speaks for itself," says Scott Harkness, of Daytonabrands, Inc. "He brought his company on board because he believes strongly in our products and our business model."

"Daytonabrands is a tremendous marketing vehicle to funnel many great products into the marketplace," added Alan Rypinski, Founder and President of Focus Sales and Marketing, LLC. "We intend to launch these innovative products through a combination of direct response television (DRTV), direct response print, e-commerce, public relation initiatives and retail distribution."

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets.