Infiniti, AskMeNow, and Sprint Introduce ``WIRED Wheels'' Through Manhattan

NEW YORK--Infiniti, Sprint and AskMeNow (OTCBB:OWHC), in conjunction with WIRED Magazine, today announced the ultimate shuttle service for weekend holiday shoppers in Manhattan: “WIRED Wheels.” Consumers who make a weekend purchase at the WIRED Store will receive an opportunity to get a free ride to their next Manhattan destination in a brand new Bluetooth enabled Infiniti G. The lead vehicles will be specially equipped with the AskMeNow mobile Q&A service on a new, Bluetooth capable, MOTOKRZR K1m with Sprint wireless service and Sprint’s PowerVision content.

Each car will feature a chauffeur to not only drive customers through crowded City streets, but also to demonstrate the power of the vehicle’s Bluetooth feature by enabling passengers to get an answer to virtually any question from the AskMeNow Application on the Motorola phones displayed in the vehicles. Need directions to Barney’s? Want to know the price of a pastrami sandwich at Carnegie Deli? Need the address of the closest Infiniti dealer? Use AskMeNow in your Infiniti G.

Infiniti will serve as the exclusive advertiser of the AskMeNow service for the duration of the promotion from November 17 to December 31, 2006. Promotional users will receive text ads below their answers, which will direct them to a WAP page (a Web page for cell phones) with a rich creative execution showing off the details of the all new Infiniti G. They can then opt-in to be contacted by Infiniti and receive additional information.

During the promotional period, users of the AskMeNow service can text in a unique promotional keyword to AskMeNow’s short code 27563 (A-S-K-M-E) to receive free unlimited access to the AskMeNow service and free downloads of AskMeNow applications for Motorola devices, including the all new MOTOKRZR K1m from Sprint, which will be the featured device of the in-store display vehicle. Co-branded promotional materials will be available in the shuttles and the in-store.

The WIRED Magazine store is located at southeast corner of Wooster and Houston in the SoHo neighborhood of Manhattan. The store is open from 11/17/06-11/31/06, Wednesdays to Sundays from 11a-7p and the WIRED Wheels program runs on Saturdays and Sundays from 11a-7p. Tequila Direct, a division of TBWA/Chiat/Day, Marina Del Ray, CA handles creative and event marketing for the Infiniti account. For more information on AskMeNow visit www.askmenow.com.