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SYLVANIA Unveils New SilverStar ULTRA Headlights

DANVERS, Mass.--SYLVANIA is pleased to announce its newest lighting solution for safer night time driving; SilverStar ULTRA headlights. SilverStar ULTRA headlights provide up to 25 percent increased down road visibility, increased side road visibility and up to a 20 percent brighter light, compared to standard halogen headlights. They also last up to 30 percent longer than regular SilverStar headlights.

OSRAM SYLVANIA is pleased to announce the development of SilverStar ULTRA headlights, as they are a significant addition to our automotive lighting portfolio, Alfred LaSpina, product marketing manager, OSRAM SYLVANIA, said. We are proud to offer a product that enhances driver safety, especially at night, when the need for reliable, high quality lighting is most crucial.

The pure, white light emitted by the SilverStar ULTRA is closer to the color of daylight which helps drivers see better at night. A study by the Rensselaer Polytechnic Institute (RPI) found halogen headlights that produce a whiter light can help improve a drivers

reaction time and ability to see roadside objects at night. OSRAM SYLVANIA advises consumers to choose headlights that produce a whiter light and are 100 percent street legal, such as SYLVANIA SilverStar ULTRA headlights.

See Farther. See Wider. See Better. is the tagline of a recently launched television commercial illustrating the superior performance of SilverStar ULTRA high performance halogen headlights, compared to standard halogen. The advertisement was shot in northwestern Utah at the Bonneville Salt Flats; a 30,000 acre area that is well-known to auto enthusiasts, speed trial teams and film makers who utilize the large, flat mass of land for setting land speed records, testing and filming movies and commercials. The 30-second TV spots began running on Monday, October 16 and will continue to run nationally into 2007.

Pricing and Availability

SYLVANIA SilverStar ULTRA headlights are plug and play replacement bulbs that can be installed as easily as standard halogen bulbs. SilverStar ULTRA lamps have a suggested retail price of $49.99 USD for a pair and are available at automotive retailers and mass merchants nationwide. For detailed SilverStar ULTRA product information and automotive lighting safety tips, visit: http://www.sylvania.com/auto

About OSRAM SYLVANIA

OSRAM SYLVANIA is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The companys global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 1,000 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. OSRAM SYLVANIA along with its affiliate, OSRAM Opto Semiconductors, designs, develops manufacturers and markets world-class automotive light sources including auxiliary, advanced halogen, light emitting diodes (LEDs) and HID technologies for interior, exterior and forward lighting applications. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.

OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.