Dunlop Tires, Hot Import Nights Team Up at SEMA Show

LAS VEGAS, Oct. 30, 2006 -- Hot Import Nights is bringing its brand-new NightShift lifestyle car show to Dunlop's SEMA Show display.

Expect to experience the pulse-quickening NightShift music, videos and models as NightShift recreates its leading motorsports show inside the Las Vegas Convention Center (at booth 41427, South Hall). And indulge in Dunlop drifting competitions made popular at all 2006 NightShift events.

The annual automotive specialty-products trade show opens Tuesday with more than 2 million square-feet of displays and runs through Friday.

Andy Traicoff, director of the Dunlop brand in North America, said NightShift's presence "highlights Dunlop's passion for performance and its focus on sports car tuning and people who love to drive. We are well- positioned at the forefront of the sport compact car culture."

John Russell, senior vice president of events for APG Media, said, "Dunlop has been instrumental in making the inaugural NightShift season a huge success. We are honored to be part of the Dunlop SEMA experience."

The display will feature several must-see attractions, including its revered treadhead spectacle, with haircuts mimicking its Direzza DZ101 ultra- performance tread pattern. Then there are a Treadhead Hall of Fame and drifting, albeit on a remote-controlled scale.

Exclusive "flying-D" and tire-tread tattoos also will be offered for performance-minded enthusiasts. "We promise more than a few surprises and plenty of buzz," Traicoff said. "The media will find plenty of action and photo opportunities. No doubt they'll want to revisit the display several times each day."

Dunlop, a sponsor for Hot Import Nights and its NightShift and VIP Auto Fashion Show events, is a global tire brand with an excellent reputation among performance car enthusiasts. Well known for its prestigious original- equipment fitments and sports car racing heritage, Dunlop is also a key supplier to sport compact enthusiasts featuring "tuner" tire sizes and race series sponsorships. For more on Dunlop performance, go to http://www.dunloptires.com/.