Subaru Denver VeloSwap Opens With Sneak Preview

- Subaru Gary Fisher Mountain Bike Team and other professionals on hand to provide fitting advice, equipment suggestions, and mechanical guidance -

DENVER, Oct. 27 -- Subaru of America, Inc.'s Denver area dealers are offering consumers an opportunity to get a sneak preview of this year's VeloSwap, the largest consumer bicycle and sports expo and cultural cycling event. The first 100 consumers that stop by their local Subaru dealership and take a test drive will get tickets to the Preview that gives them the advantage of a first glance of the VeloSwap merchandise the night before it goes on sale and first access the day it is on sale.

"VeloSwap is a place to not only see, swap, buy and sell every imaginable bike, part and accessory," said Tony Graziano, regional vice president, Subaru Southwest Region, Subaru of America, Inc. "It's also an important social event for the cycling community -- and this community has been supported by Subaru for many years."

The Subaru Denver VeloSwap held at the National Western Complex houses over 550 vendors in 60,000 square feet of space that attract approximately 10,000 attendees.

Cyclists that attend the event can see and touch the latest bicycling equipment and accessories, test ride bicycles, attend interesting and informative seminars, and meet like-minded individuals that share a passion for cycling.

VeloSwap merchandise will not be on sale the night of the sneak preview, however the sneak preview tickets will provide special access into VeloSwap a half an hour before the general public the day of the sale.*

  Subaru Denver VeloSwap Sneak Preview:
   - Friday, October 27, 2006  7:00 p.m. - 8:00 p.m.
   - Held at the National Western Complex

  VeloSwap:
   - Doors open for Sneak Preview ticket holders at 8:30 a.m.
   - Saturday, October 28, 2006  9:00 a.m. - 4:00 p.m.
   - Held at the National Western Complex

For more information visit http://www.veloswap.com/expo/why_attend_den.html

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit http://www.subaru.com/.