Aveo Car, Video Camera and College Students Part of Chevrolet's New Ad Tactic - VIDEO ENHANCED STORY

DETROIT - October 26, 2007: Rather than using traditional media outlets like television, Chevrolet is using the Internet, 16 college students and eight Aveo cars to target the highly sought 18 to 25-year-old demographic. As part of its "Livin' Large!" campaign, Chevrolet has selected two students from eight different universities to drive around in an Aveo for one week. The participants will be filmed throughout and must keep a blog on their experience. Afterwards one of the groups will be chosen through an online vote, to win the compact car. Marketing experts from the auto company say the effort, which is known as a viral campaign, relies on word-of-mouth rather than newspapers and radios and is the most effective format to reach a younger audience.

CLICK HERE to watch the video story.

Copyright © 1996-2008 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/

TheAutoChannel is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.