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Sobre Ruedas Magazine Names Hyundai Motor America “Manufacturer of the Year”

FOUNTAIN VALLEY, Calif.--Sobre Ruedas, one of the leading Spanish-language automotive magazines in the country, named Hyundai Motor America “Manufacturer Sobre Ruedas 2006” in its third Annual Awards Ceremony. Presented at the 36^th South Florida International Auto Show held at the Miami Beach Convention Center, this prestigious award validates Hyundai’s commitment to leadership in quality, unsurpassed standard safety and value by continuously listening to vehicle owners, customers and critics.

Hyundai’s impressive 24/7 product launch program, where seven all-new vehicles were introduced in 24 months; the brand’s unsurpassed standard safety, including the standard application of ESC in many of its models, and its continued commitment in offering the industry’s best warranty garnered the company this important recognition. Hyundai Motor America’s strong market penetration as the fourth import brand in the U.S. was also a key factor.

In addition, Hyundai’s recent quality achievements such as the J.D. Power and Associates’ Initial Quality Study, ranking Hyundai the number one non-premium nameplate, along with Hyundai Motor Manufacturing Alabama’s (HMMA) ranking among the top 10 assembly plants, further positioned Hyundai as the winner of this prestigious award. “During the 24/7 plan, we’ve launched an entire new lineup of outstanding Hyundai products with industry-leading standard safety technologies, intelligent ergonomic engineering and outstanding quality,” said John Krafcik, Vice President of Product Development and Strategic Planning, Hyundai Motor America. “This award recognizes our continuous efforts to position our products at the top of their segments and achieve maximum customer satisfaction and safety.”

Sobre Ruedas’ Editorial Board was responsible for the award nominations. Winners in 18 categories were chosen by a panel of 12 experts from different areas of the auto industry – automotive journalists, engineers and test drivers.

Sobre Ruedas Magazine is distributed in conjunction with the leading Spanish newspapers in the top eight U.S. Hispanic Markets including Los Angeles, New York, Miami, Chicago, Houston, Dallas, San Jose and Phoenix.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 725 dealerships nationwide.