Hyundai Marketing Exec Moves On

Washington DC October 11, 2006; The AIADA newsletter reported that Hyundai Motor America Vice President of Marketing, Michelle Cervantez, left the automaker last week, according to Automotive News.

Cervantez, who spent 15 years at Ford, serving as marketing VP for Jaguar for a stint and then moved into the role of marketing VP for Mercedes-Benz, had held the post at Hyundai since August 2005.

Details of her departure were not immediately available. Cervantez leaves Hyundai less than two months after the arrival of COO Steve Wilhite, a marketing and advertising veteran who had been senior vice president of global marketing at Nissan and played a key role in Volkswagen of America's revitalization in the mid-1990s.