ONLINE VEHICLE EXCHANGE BECOMES OVE.COM

FOR IMMEDIATE RELEASE:                   Contact:          Jennifer
Poston


September 29, 2006
McNeely Pigott & Fox


 
(615) 259-4000

 

ONLINE VEHICLE EXCHANGE BECOMES OVE.COM

New Look, Feel, and Enhanced Support Designed for Dealers

 

ATLANTA ----- Online Vehicle Exchange (OVE) today announced that it
changed its name to OVE.com to simplify its brand identity and better
meet its customers' online wholesale buying and selling needs. "Through
research, we learned that dealers valued the choice and control the site
provided; however, wanted to be assured that they could reach support
quickly if they needed it," said OVE.com President and CEO Jim McKnight.
"OVE.com not only gives dealers access to the largest virtual
marketplace, but now offers the type of personalized support they asked
for," said McKnight.   

 

OVE.com is the largest virtual marketplace for dealer-to-dealer and
commercial consignor business transactions that occur outside of the
physical wholesale auto auctions.  OVE.com offers dealers the same
benefits, like title processing and guaranteed payment that traditional
auctions offer.  At any given time, more than 10,000 vehicles are
available at OVE.com.  

 

OVE.com is supported by a new advertising campaign featuring a character
known as Otto the Ferret.  The campaign is focused on buyers,
emphasizing dealers' ability to search through a variety of sources to
"ferret" out the vehicles they need.  

 

"Our fresh marketing campaign is a result of learning about dealer
wholesale buying and selling online habits," said OVE.com President and
CEO Jim McKnight. "We learned that many dealers are skeptical about
purchasing wholesale vehicles "online" because they feel they're on
their own in the process. We want to build awareness so that dealers
know that at OVE.com, they are not alone - we've built in support to
ensure personalized service. We stand behind every transaction."

 

At OVE.com, dealers save time and money by quickly searching for
vehicles they need and can purchase most vehicles for a success fee of
$125. Customers can expect to receive support from experienced sales
representatives to ensure every transaction goes smoothly. OVE.com,
backed by Manheim, offers no-risk transactions with guaranteed titles.  

Prospective dealers are invited to view a demonstration of Online
Vehicle Exchange by visiting www.OVE.com/info. 

  

About OVE.com

 

OVE.com is the largest virtual marketplace for dealer-to-dealer and
commercial consignor business transactions that occur outside of the
physical wholesale auto auctions.  OVE.com provides buyers and sellers
with a secure environment in which to conduct business 24 hours a day,
seven days a week.  The site gives sellers the ability to remarket their
vehicles earlier in the remarketing cycle - and throughout the cycle -
while buyers are able to see, compare and purchase vehicles without
leaving their dealerships.  OVE.com is a wholly owned subsidiary of
Manheim.

 

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Jennifer Poston 
McNeely Pigott & Fox
615-259-4000
jposton@mpf.com