ATVs, They're Not Just for Boys Anymore; Polaris Introduces Youth Quads Designed for GirlsMINNEAPOLIS--Sept. 12, 2006--Pretty in pink has a whole different meaning these days. Walk into an ATV dealership or open any ATV-related publication and you'll see an increasing amount of riding gear for women and girls.
Polaris research has shown about one-third of the youth ATVs they manufacture are ridden by girls. As part of the increased interest, the company is coupling the best-selling line of youth ATVs and its entry-level Phoenix model with this latest trend to be the first major ATV manufacturer to offer ATVs geared specifically for girls. The "Pink Power," limited-edition models are available for the Predator 50, Predator 90 and Phoenix 200.
The "Pink Power" youth models offer all the popular features that made the Polaris youth line the top choice for young riders, including electric start, automatic transmission, reverse and parental controls, with the addition of a pink personality girls can call their very own. Youth models also come with a matching helmet so girls can ride in style.
For girls 16 and older, the "Pink Power" Phoenix adds a feminine touch to the easy-to-use and fun-to-ride Phoenix.
"Pink Power" models will be available at Polaris dealerships starting in October, just in time for the holidays.
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.