Chevrolet Launches The New 2007 Aveo Sedan - VIDEO ENHANCED STORY

DETROIT - August 17, 2006: The all-new 2007 Chevy Aveo sedan is full of surprising features not normally found in entry-level vehicles, so it's no surprise that Chevrolet is rejecting traditional methods to introduce the all-new sedan today.

At 1 p.m. Eastern Daylight Time, Chevy launched the Aveo sedan to the media via a live webcast from Seldom Blues restaurant at GM's Renaissance Center in Detroit. This special webcast featured remarks from Ed Peper, Chevy general manager; and Cheryl Catton, Chevy car marketing director.

"Just as we no longer operate in a one-size-fits-all vehicle market, we are adapting our marketing strategies to reach our customers in the most effective way," said Peper. "The target audience for the Aveo sedan has grown up with the internet, and 75 percent of this audience spends at least two or more hours each day online. To reach this digital generation, we need to go where they are."

CLICK HERE to watch running footage of the Aveo.

The 2007 Aveo sedan has been completely redesigned - a mere 2.5 years after its introduction. In redesigning the sedan, the Aveo team reached beyond the important affordability factor to deliver great design and a smooth, safe driving experience.

CLICK HERE to see exterior scenes of the Aveo.

The Aveo sedan boasts an all-new exterior and roomy interior design. Standard and optional amenities - such as standard side-impact air bags, tilting headrests, woodgrain appearance trim, steering wheel audio controls, 60/40-split folding rear seat and an available power sunroof all contribute to Aveo's amazing substance.

CLICK HERE to watch scenes of the Aveo's interior.

"With the current Aveo lineup starting at $9,995, Aveo represents a smart buy that delivers on Chevy's Total Value Promise," said Peper. "It is an important member of Chevy's small car family."