Fresh Automotive Web Site Takes Enthusiasts Inside Performance

MINNEAPOLIS, Aug. 17, 2006 -- On the streets and in seductive ads you can see and hear America's passion for automotive performance. We're obsessed with horsepower, with looks, and with making our own personal statement. Consumers and performance retailers alike are hungry for deep, accurate performance information. Now they have a trustworthy source in the newly launched site at performanceINSIDER.com.

Through relationships with top performance experts, performanceINSIDER connects members to engineers, product designers, instructors, and drivers at premiere organizations around the globe. Contributors have included Michelin and BFGoodrich Tires, Brembo Brakes, Eibach Springs, BBS Wheels, Skip Barber Racing and a collection of accomplished race car drivers.

"As a weekend racer and gearhead myself, I find the amount of misinformation on the web to be both scary and frustrating. That's why we are so pleased to support performanceINSIDER and serve performance enthusiasts everywhere," says Doug Brown, Performance Category Manager at BFGoodrich.

In addition to its articles, performanceINSIDER provides free, online courses on performance upgrades and performance driving. The first of these, Need For Speed, covers the basics of traction and handling, leading into advanced topics like finding the correct racing line in dry weather or rain, plus much lot more. These courses make good on the promise to improve members' performance by connecting them to people, places, and information that they wouldn't have access to on their own.

Says Terry Earwood, Chief Driving Instructor for Skip Barber Racing, "Performance driving is a passion for thousands, and it's exciting knowing that we can reach these people and thousands more with courses like Need For Speed."

To celebrate the launch of their new site, performanceINSIDER has also launched a sweepstakes where a lucky member will get an insider experience at the final American Le Mans race this season. This exciting race will be at Mazda Raceway Laguna Seca, in Monterey, CA, this October. According to publisher Jack Pierce, "At performanceINSIDER we recognize that most enthusiasts have few creditable, effective options to help them excel in automotive performance. Articles, courses, events...we have all kinds of ways to take them inside performance."

About performanceINSIDER.com

PerformanceINSIDER is a web publisher responding to its members' passion for performance by Exploring the DNA of Performance(TM) with premium "how-to" and "why-to" content. You can visit the website at http://www.performanceinsider.com/ .