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TomTom Introduces TomTom ONE in North America; Company Unveils All-In-One Navigation Solution with Slim Design

CONCORD, Mass.--Aug. 17, 2006--TomTom, the world's leading personal in-car navigation solution provider, today announces the launch of its new TomTom ONE in North America. TomTom ONE combines a lightweight, slim design with TomTom's award winning software at just $499.

Combining ease of use, portability, TomTom's patented touch screen technology and award winning software, the new TomTom ONE fits in any shirt pocket and can easily be taken from car to car. The new ONE does not compromise screen size or quality and features a sleek lightweight design (only 5.6 ounces) and ultra compact measurements (3.8 inches x 3.2 inches x 1.0 inch).

"The new TomTom ONE is TomTom's most compelling all-in-one entry level product offering yet, demonstrating TomTom's commitment to making navigation a reality for everyone," said TomTom Inc. President Jocelyn Vigreux. "TomTom ONE is not only the most affordable integrated product we have brought to market, it also boasts exceptional quality in a streamlined easy to use package."

In addition, drivers have access to all TomTom PLUS services including real-time traffic and weather reports and updates on road conditions. Users can also take advantage of TomTom HOME, the software package that efficiently manages content between one's PC or MAC and TomTom device. Via TomTom HOME users can easily plan routes, download voices and install maps to keep their TomTom up to date anytime.

"Demand for portable GPS navigation continues to evolve in North America and Europe," said Thilo Koslowski, Research Vice President, Gartner Inc. "With the launch of new, easy-to-use and cost-effective devices, robust GPS navigation will be affordable for any consumer and no longer limited to affluent users."

The new TomTom ONE provides an entry-level option to TomTom's comprehensive product offering, which now includes:

-- TomTom GO 910: pre-installed maps of the US, Canada and Europe; optimized screen size, text-to-speech technology, hands-free calling via Bluetooth-enabled phones, and a 20GB hard drive enabling drivers to play music and view image

-- TomTom GO 510: pre-installed maps of the US and Canada on an SD card, optimized screen size, and hands-free calling via Bluetooth-enabled phones

-- TomTom ONE: TomTom's newest entry level all-in-one portable navigation device

-- TomTom RIDER: the portable all-in-one navigation solution designed specifically for motorcycles and scooters

-- TomTom NAVIGATOR: navigation software for PDAs

Pricing & Availability:

The new TomTom ONE will be available at major retailers across the United States starting in late August 2006 and will retail for $499.

About TomTom

TomTom NV is a leading provider of personal navigation products and services. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE and the TomTom RIDER. TomTom also provides navigation software products which integrate with third party devices; the TomTom NAVIGATOR software for PDA's and TomTom MOBILE navigation software for smartphones. TomTom PLUS is the location-based content and services offering for TomTom's navigation products. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom's products are sold through a network of leading retailers in 20 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. For more information go to: www.tomtom.com.