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Hog to Run on Wall Street!

Harley-Davidson to Change Ticker Symbol From HDI to Its Trademarked HOG Moniker

STURGIS, S.D., Aug. 10 -- Harley-Davidson, Inc. is getting a new ticker symbol: HOG. The U.S. producer of heavyweight motorcycles, whose products have long been known as "hogs," today announced that it is changing its New York Stock Exchange ticker symbol from HDI to HOG, effective with the start of trading on Tuesday, August 15.

"The nickname HOG(R) has been closely identified with Harley-Davidson for decades and is a term of affection and respect for our motorcycles all around the world," said Harley-Davidson Chief Financial Officer Tom Bergmann. "The new ticker symbol captures the spirit of what Harley-Davidson is all about -- the fun of riding motorcycles. Bringing the legendary HOG nickname to Wall Street is another way to share some of that fun with our investors on a daily basis." Bergmann is in South Dakota for the Sturgis Bike Week rally, which annually draws hundreds of thousands of motorcycle enthusiasts.

Harley-Davidson holds trademarks to the term HOG. H.O.G.(R) is also the acronym for the Harley Owners Group(R). Started by the Company in 1983, the Harley Owners Group today has more that one million members and is the largest factory-sponsored rider organization in the world.

Harley-Davidson, Inc. is the parent company for Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley- Davidson Financial Services, Inc. provides wholesale and retail financing, insurance and credit card programs to Harley-Davidson dealers and customers.