Eidos and Ford Motor Company Making Bold Moves Together

Eidos Interactive and Empire Interactive Set to Release Ford Bold Moves Street Racing in North America

SAN FRANCISCO, Aug. 10 -- Eidos Interactive Ltd, one of the world's leading publishers and developers of entertainment software today announced that it has partnered with Ford Motor Company and Empire Interactive to bring Ford Bold Moves Street Racing to North America this fall 2006 for the PlayStation(R)2 computer entertainment system, Xbox(R) video game and entertainment system from Microsoft and Windows.

Ford Bold Moves Street Racing delivers players a chance to race 18 officially licensed high performance Ford vehicles from the classic 1968 Mustang GT to the new scorching hot 2007 Shelby GT500. With plans to make the title affordable enough for every gamer to own, Ford Street Racing is still pushing boundaries by delivering unique features such as the trademarked Maximum Team Control(TM) that allows players to switch on-the-fly between a team of three vehicles to dominate a race. A progressive damage system also adds a new element of realism to the game, allowing every hit your vehicle takes to affect the appearance, performance and drivability of the vehicle.

"Eidos is excited about being part of Ford's multinational marketing campaign," said David Bamberger, US Marketing Manager, Eidos. "New innovative features like Maximum Team Control(TM) coupled with the best high performance vehicles Ford has to offer ensures appeal to hardcore and casual gamers alike."

"We are pleased to be able to partner with Eidos for the fourth game in the multi-million selling Ford Racing franchise. The combination of the innovative Maximum Team Control(TM) feature and the aspirational, high performance Ford vehicles marks a significant step forward for Ford games," said Ian Higgins, CEO of Empire Interactive.

Developed by Razorworks, Empire Interactive's internal development studio, Ford Bold Moves Street Racing will be available in North America this fall 2006 for the PlayStation(R)2 computer entertainment system, Xbox(R) video game and entertainment system from Microsoft and Windows.

About Eidos

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Following the acquisition of EIDOS Plc in May 2005, the Group has a valuable combined portfolio of intellectual property including: Lara Croft Tomb Raider, Hitman, Commandos and Just Cause. For more information, please visit Eidos' web site at www.eidos.com.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com .

About Empire Interactive

Empire Interactive is a leading publisher of interactive entertainment software that has been established for 18 years. The Group floated on AIM, part of the London Stock Exchange in July 2000. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, France, Italy and Spain. The Group develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at: http://www.empireinteractive.com/ .

  Ford Street Racing Vehicles
  -- 1968 Mustang GT
  -- 1969 Mustang Boss 302
  -- 1970 Capri Mk I RS2600
  -- 1970 Mustang Boss 429
  -- 1973 Escort RS2000
  -- 1975 Torino Sport
  -- 1985 RS200
  -- 1987 Sierra RS500
  -- 1992 Escort RS Cosworth
  -- 1995 GT90 Concept
  -- 2000 Ford SVT Cobra R
  -- 2002 Focus RS
  -- 2004 Fiesta ST
  -- 2004 Mustang GT-R Concept
  -- 2004 SVT F-150 Lightning
  -- 2006 Ford GT
  -- 2006 Mustang GT
  -- 2007 Shelby GT500

NOTE: *"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

*Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

*Shelby(R) and GT500(R) are registered trademarks and/or intellectual property of Carroll Shelby and Carroll Shelby Licensing, Inc

http://www.fordvehicles.com
http://www.empireinteractive.com