The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Get A Grip on The US Motorcycle Market Includes 2005 Estimates and Five-Year Forecasts

DUBLIN, Ireland--Aug. 9, 2006--Research and Markets ( has announced the addition of US Motorcycles 2006 to their offering.

The US Motorcycles 2006 report provides 2004 year-end market data, with 2005 estimates and five-year forecasts. The report gives an instant overview of the US motorcycle market, and covers new touring, custom and sportster motorcycles. It does not include used motorcycle sales or motorcycle stock. Market size is based on the number of new units sold. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. US Motorcycles 2006 forms part of our automotive industry coverage.

Report Overview:

Executive Summary

The Executive Summary within these reports outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total Market Volume

Market Share by Value - each competitor's share of the total Market Value


This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

- Consumer Goods example:

- Supermarket

- Hypermarket

- Discount Store

- Corner shop

- Internet

- Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

- Size of population

- GDP - Gross Domestic Product

- Inflation rate

- Exchange rate


All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Please find below an explanation of general terms used throughout these reports:

CAGR = compound annual growth rate. This is a formula to measure the annual growth rate of a market over a period of several years. CAGR growth rate is the constant percentage rate at which a market would have to grow, year on year, to reach its current value (y) from the value in a base year (x). Compared to average growth rate this is a more representative measure of growth. CAGR is calculated using the formula ((y/x)%(l/n))-1 where '%' denotes 'to the power of', y is the value of the market in the final period covered, x is the value in the first year and n is the number of years included in the calculation.

Market Value = All market values are expressed at either retail selling prices (RSP) or other measures as specified in the reports.

Market Volume = All market volumes are expressed in the unit relevant to the market researched (i.e. kg, litres etc.)

Benefits of these reports

The product range is designed to save time for clients by providing an industry data overview, market size, shares and forecasts; verified with full sourcing.

Easy to search, quick to access, and clear and concise to use: these reports can save 40% of resources in those early stages of a project. Sometimes just a report from the series is all that is required for an internal client's first request. But when the project develops, the reports also help your internal research team prepare a fuller picture for their end-users utilizing the further sources provided in each report for industry drivers and analytical information, enabling them to provide a more detailed document based on solid figures but tailored to the end-users' requests.

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