Eckler's Revs Up Sales by 541% With Coremetrics' Search Engine Marketing Services

Implementation of Coremetrics' Strategic SEM Program Delivers Valuable Sales Results for Online Distributor of Specialty Corvette Parts and Accessories

SAN MATEO, Calif., Aug. 7 -- Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Eckler's, a leading distributor of aftermarket parts and accessories for Corvettes, has leveraged Coremetrics' strategic search engine marketing (SEM) services, resulting in a 602% increase in online order volumes, and an astounding 541% increase in sales revenue.

As a leading provider of hosted web analytics and precision marketing solutions, Coremetrics' goal is to meet the marketing, merchandising, and site-design needs of online and multi-channel businesses. Eckler's selected Coremetrics to help identify its highest demand items and the specific keywords that would drive accurate search results. The newly determined keywords strongly positioned Eckler's against competitors and addressed irrelevant search results.

"As an online retailer, an effective SEM program is crucial to the success of our business and Coremetrics' expertise and technologies helped us improve our search strategy," said Michael Wilson, Eckler's vice president of sales and marketing. "The new campaign focused on pinpointing relevant and niche keywords, including negative keywords to combat unrelated search queries, and garnered impressive results."

"SEM strategies are an integral part of the way many companies do business now, and are a key factor in generating traffic, improving conversion rates and maximizing sales," said Joe Davis, president and CEO of Coremetrics. "We work with leading online companies, often with highly specialized audiences, such as Eckler's, to identify and execute the most intelligent marketing campaigns that lead to tangible results."

Headquartered in Titusville, Florida, and established over 40 years ago, Eckler's comprehensive online catalog offers more than 21,000 Corvette-specific items to online customers around the world. Visitors to Eckler's website, www.ecklers.com , are car enthusiasts, often with unique and specific products in mind. Working with Coremetrics to continually update its strategic SEM campaign, Eckler's is maximizing Web site traffic while reducing cost per click and benefiting from increased sales.

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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