Hyundai Shatters Public Perception With Rethink Campaign

U.S. Headquarters Celebrates J.D. Power and Associates Trophies

FOUNTAIN VALLEY, CA - July 26, 2006: Hyundai's latest J.D. Power and Associates trophies can be seen clinging to the carmaker's U.S. headquarters like Spider-Man crawling up the side of a building this week. Part of Hyundai's new Rethink marketing campaign, this cling is the next step aimed at changing perceptions and reinforcing the high quality of Hyundai vehicles.

In order to promote Hyundai Tucson's highest initial quality ranking and Azera's most appealing Large Car ranking, both issued by J.D. Power and Associates studies, Hyundai is adorning its building with a 1,960-square-foot wrap displaying the trophies and the words: Rethink Everything. (We Did.) The graphic will face the Interstate 405 freeway, one of the most important traffic arteries serving Orange County, Calif.

The window cling will turn Hyundai Motor America national headquarters into a virtual trophy case, with the J.D. Power and Associates trophies appearing as if they are sitting inside. The special effects will include broken "glass" scattered on the lawn below. Construction of the graphic will take three days and be up for four weeks.

Hyundai Motor America is also launching a series of TV, radio, Internet and print ads promoting the awards at the national and local level to communicate these awards.