Hometown Auto Selects MenuVantage To Provide Best in Class F &I Tools To Entire Enterprise

ORLANDO, FLORIDA, JULY 24, 2006 - MenuVantage today announced that Hometown Auto Retailers, Inc. (OCTBB: HCAR) has chosen MenuVantage to provide best in class F&I tools to its entire enterprise. Hometown is a leading automotive franchise offering 13 vehicle brands in 11 dealerships across the northeastern United States.

"Hometown Auto was looking for the right partner who could provide a perfect mix of technology and process to our dealership body. MenuVantage is that partner," said Corey Shaker, president and chief operating officer of Hometown. "Their system provides our retailers with the F&I solutions they need to achieve compliance and best practices in all areas of F&I, as well as increased profitability."

As part of the agreement, MenuVantage will provide Hometown retailers with its industry-leading fully customizable web-based F&I menu selling system. This software supplies dealers with superior F&I tools to ensure compliance and increased per unit profit. The system offers F&I Departments the most advanced technology available on the market including electronic submission of warranty and F&I products to providers, real time service contract rating for over 50 providers, and dynamic printing of documents on regular paper.

MenuVantage co-CEO Phillip Battista commented that this relationship with Hometown is another example of, "MenuVantage strengthening its roll as the industry's leader in transforming F&I and enabling dealerships to take F&I performance to another level."

MenuVantage has seen a strong increase in market presence and currently processes more than 70,000 deals per month for 2,300 users at automotive dealerships nationwide; the average deal with MenuVantage produces $903 per unit in F&I Income compared to $633 per unit without the system - a 30% increase in revenue.

About MenuVantage:

MenuVantage, based in Orlando, FLA, provides automotive dealers with best in class F&I tools to ensure compliance and increased per unit profit. The MenuVantage system offers F&I Departments the most advanced technology available on the market today to increase F&I sales. It is also capable of the electronic submission of warranty and F&I products to providers, real time service contract rating, and the dynamic printing of documents on regular paper.

Founded in 2003, MenuVantage has enjoyed tremendous growth and currently services more than 2500 users at automotive dealerships nationwide, processing more than 70,000 deals per month. MenuVantage has developed a system that not only assists dealers in the F&I office, but also Providers with contract administration making the system a truly end to end business solution. Over 50 providers currently enjoy the benefits of the MenuVantage platform including GE, API, AFAS, EasyCare and Safeguard.

MenuVantage can be reached on the web at http://www.menuvantage.com.

About Hometown: Hometown Auto Retailers (www.htauto.com) sells new and used cars and light trucks, provides maintenance and repair services, sells replacement parts and provides related financing, insurance and service contracts through franchised dealerships located in the northeastern United States.