Mazda Introduces New Version MX-5 Power Retractable Hardtop

LONDON - July 18, 2006: At the 2006 British International Motor Show, Mazda is unveiling a new version of their modern motoring icon, MX-5 Roadster Coupe/Mazda MX-5 Power Retractable Hardtop, which the car maker hopes will "open up" a new dimension of fun and versatility for people who love open-top sports cars.

The Mazda MX-5 Power Retractable Hardtop is a brand-new counterpart to the third-generation MX-5, launched in 2005. It has the same responsive performance and emotive styling as the soft-top model. But at the same time, it’s equipped with the unique Power Retractable Hardtop—the first-ever electrically retractable hardtop that doesn’t sacrifice any trunk space.

The third-generation MX-5 embodies Mazda’s belief that the MX-5 experience should centre on driving enjoyment. And the key to that driving enjoyment is our dedication to Jinba Ittai—an intimate driver-car relationship that can be likened to the synergy of a rider and horse moving as one.

With the new MX-5 Power Retractable Hardtop, feels they're delivering an undiluted MX-5 Jinba Ittai experience. At the same time, the Power Retractable Hardtop means a wider range of people can join the worldwide circle of MX-5 owners and enjoy the exhilaration of driving an open-top, lightweight sports car.

The MX-5 Power Retractable Hardtop is ready to spread the fun of lightweight sports cars in diverse and distinctive new ways. Mazda says it's certain that this new version of MX-5 creates the purest-ever expression of Zoom-Zoom motoring, and will be another winner for Mazda.