Informed Buying Decisions Mitigate Gas Crisis

The Auto Channel's Compar-A-Graphs Help Consumers Make the Right Choice; TheAutoChannel.com Continues to Outdraw Brand-Name Websites

LOUISVILLE, Ky., July 18 -- Gasoline may be $3-plus per gallon, on the way to $4, but North Americans still need cars and want the freedom to go where they want, when they want. So, the big decision for many is in deciding which vehicle is the most fuel-efficient and economical for them. TheAutoChannel.com has the most complete and comprehensive tools to help consumers make the right choice.

Now in its eleventh year, TheAutoChannel.com has always led the automotive online parade: in streaming media; in database diversity and capability; and in textual content, with the largest collection of new vehicle reviews and general information. Recent website upgrades and design improvements have made The Auto Channel even easier and more fun to use. And, because no registration is required to access TACH's huge library, Internet users never have to worry about receiving an onslaught of emails or phone calls from overzealous car dealers. Moreover, TheAutoChannel.com has long been the information resource-of-choice for many automotive journalists and industry insiders.

Using The Auto Channel's NEW CAR BUYER'S GUIDE, consumers can rank vehicles and different vehicle styles according to price, passenger capacity, performance characteristics, safety ratings, leg room, head room, trunk volume, length, width, weight, total operating costs, rebates and, of course, fuel mileage. TACH's 4-Car Compar-A-Graph, which was the Internet's first such multi-car comparison tool, allows users to simultaneously evaluate up to four vehicles in a head-to-head comparison in nearly 100 categories.

"Our NEW CAR BUYER'S GUIDE gives the consumer a tremendous amount of information within seconds," said Bob Gordon, President and Co-Publisher of The Auto Channel. "But," he added, "unlike most other automotive websites, the TACH experience doesn't have to end in just seconds; we have enough information and content to keep even the most fervent car-guy busy for hours on end, as well as to keep them coming back day-after-day. We're constantly updating TheAutoChannel.com. Rarely will a half-hour go by without us adding something of value."

"Gas prices have really generated high interest in our comparative databases. Consumers want to know which wagons have the best fuel economy, which SUVs get the best mileage, which minivans get 20+ miles per gallon of gas; we have all that information, and so much more," Gordon asserted.

A large part of the "more" that's available to Internet users on TheAutoChannel.com is its video and audio content. TACH has more than 4,000 video programs and approximately 10,000 audio programs. Marc Rauch, TACH's Executive Vice President and other Co-Publisher, gets amused every time he sees or reads an advertisement for Edmunds or Auto by-tel, or Vehix: "It's funny to see how long it took them to discover video as an online tool. They're ten years late, and when I think of the millions of dollars that they've wasted to get where they are today, I shudder to think about their investors. I'm sure they can't be laughing."

All of The Auto Channel's content and Compar-A-Graphs can be accessed without charge via TACH's home page at http://www.theautochannel.com/, or through http://www.newcarbuyersguide.com/.

TheAutoChannel.com serves about one million unique users per month, and latest statistics continue to show that website user rating services, such as Alexa.com, rank TheAutoChannel.com above nearly all buff-book and other auto-related information websites like Motor Trend, Car & Driver, Road & Track, Intellichoice, Vehix, Popular Mechanics, AutoWeek, Autos.com, The Car Connection, Automotive News, and Robb Report.