Chrysler Group Reports U.S. Monthly and Quarterly Sales
* Chrysler Group brings Employee Pricing Plus program to all customers * 'Ask Dr. Z' Marketing Campaign communicates the benefits of American and German engineering and design in DaimlerChrysler products * Dodge Caliber continues strong selling pace * Jeep(R) Compass begins shipping to Dealers nationwide
AUBURN HILLS, Mich., July 3 -- Chrysler Group reported U.S. sales for June 2006 of 185,946 units, a decrease of 15 percent compared to June 2005 sales of 220,032 units. Sales for the second quarter declined 12 percent to 567,302 units. Second quarter 2005 sales totaled 641,153 units. Year-to-date sales totaled 1,129,546 units, a decline of 5 percent versus 2005 year-to-date sales of 1,187,885 units. All sales are reported on a day-rate adjusted basis unless otherwise indicated.
"Consumers are wrestling with the effects of higher gas prices and other economic uncertainties that are impacting the entire automotive industry, including the Chrysler Group," said Steven Landry, Chrysler Group, Vice President - Sales and Field Operations. "Products like the Dodge Caliber and the upcoming Jeep(R) Compass along with the Employee Pricing Plus program with the 'Ask Dr. Z' advertising campaign are the tools the company will use to build sales momentum."
Sales of the Dodge Caliber totaled 12,098 units in June, marking the third consecutive month of sales in excess of 11,000 units. Sales of the Dodge Ram pickup performed comparably during June, with sales only declining 1 percent year over year to 32,375 units. June 2005 sales totaled 32,825 units. The Dodge Charger posted sales of 9,710 units, an increase of 123 percent over previous year sales of 4,354 units. Monthly sales of Dodge brand vehicles totaled 96,485 units, a decrease of 11 percent over June 2005 sales of 107,997 units. For the quarter, the Dodge brand posted sales of 302,692 units, down 7 percent over second quarter 2005 sales of 325,274 units.
The Jeep Commander posted sales of 8,958 units for June 2006, 40 percent higher than May 2006 sales of 6,138 units. For the month, Jeep brand sales declined 19 percent, posting sales of 37,475 units. June 2005 sales totaled 46,441 units. Quarterly sales for the Jeep brand totaled 104,965 units, a decline of 18 percent from previous year sales of 127,257 units. Launching on the heels of the Dodge Caliber and coming from the same manufacturing facility, the all-new 2007 Jeep Compass expands the Jeep product lineup as the newest entry delivering utility, fuel efficiency and value. The Jeep Compass is just beginning to arrive at dealerships to a positive reception.
Chrysler PT Cruiser posted sales of 14,693 units, an increase of 25 percent over previous year sales of 11,727 units. Monthly Chrysler brand sales totaled 51,986 units, a decrease of 21 percent over previous year sales of 65,594 units. Quarterly Chrysler brand sales totaled 159,645 units, down 15 percent from second quarter 2005 sales of 188,622 units.
"The launch of the company's Employee Pricing Plus program, driven by the 'Ask Dr. Z' advertising campaign, provides a unique opportunity for the Chrysler Group to leverage its global resources and U.S. dealer network to produce and distribute unique, customer driven products like the Dodge Caliber and Jeep Compass," said Michael Manley, Chrysler Group, Vice President - Sales Strategy and Dealer Operations. "We remain focused on launching great products and improving sales through year-end."
Chrysler Group finished the month with 647,695 units of inventory, or a 91-day supply.
DaimlerChrysler Corporation U.S. Sales Summary Thru June 2006
Month Sales DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 1,329 8,544 -84% -84%
Concorde 0 0 0% 0%
300 9,140 11,504 -21% -21%
Crossfire 364 1,526 -76% -76%
PT Cruiser 14,693 11,727 25% 25%
Pacifica 6,516 10,005 -35% -35%
Town & Country 19,944 22,288 -11% -11%
CHRYSLER BRAND 51,986 65,594 -21% -21%
Wrangler 5,674 8,337 -32% -32%
Liberty 12,155 14,160 -14% -14%
Grand Cherokee 10,688 23,944 -55% -55%
Commander 8,958 0 0% 0%
JEEP BRAND 37,475 46,441 -19% -19%
Neon 848 13,813 -94% -94%
Caliber 12,098 0 0% 0%
Stratus 778 10,711 -93% -93%
Intrepid 0 NA NA
Charger 9,710 4,354 123% 123%
Viper 106 163 -35% -35%
Magnum 2,281 4,464 -49% -49%
Dakota 7,120 8,044 -11% -11%
Ram P/U 32,375 32,825 -1% -1%
Caravan 21,937 22,459 -2% -2%
Durango 7,366 9,678 -24% -24%
Ram Van/Wagon 0 2 -100% -100%
Sprinter Van 1,866 1,484 26% 26%
DODGE BRAND 96,485 107,997 -11% -11%
TOTAL CHRYSLER GROUP 185,946 220,032 -15% -15%
TOTAL CG CAR 35,739 53,136 -33% -33%
TOTAL CG TRUCK 150,207 166,896 -10% -10%
Selling Days 26 26
Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 42,669 52,005 -18% -18%
Concorde 0 210 -100% -100%
300 73,135 73,571 -1% -1%
Crossfire 5,221 7,650 -32% -32%
PT Cruiser 70,153 65,548 7% 7%
Pacifica 42,468 44,762 -5% -5%
Town & Country 88,887 100,638 -12% -12%
CHRYSLER BRAND 322,533 344,384 -6% -6%
Wrangler 35,265 40,451 -13% -13%
Liberty 70,106 82,984 -16% -16%
Grand Cherokee 72,871 107,534 -32% -32%
Commander 39,674 0 0% 0%
JEEP BRAND 217,916 230,969 -6% -6%
Neon 16,381 65,947 -75% -75%
Caliber 43,694 0 0% 0%
Stratus 48,564 60,190 -19% -19%
Intrepid 0 298 -100% -100%
Charger 59,005 6,195 852% 852%
Viper 743 793 -6% -6%
Magnum 22,013 31,007 -29% -29%
Dakota 40,497 55,549 -27% -27%
Ram P/U 183,174 195,919 -7% -7%
Caravan 125,813 126,270 0% 0%
Durango 38,871 62,147 -37% -37%
Ram Van/Wagon 0 326 -100% -100%
Sprinter Van 10,342 7,891 31% 31%
DODGE BRAND 589,097 612,532 -4% -4%
TOTAL CHRYSLER GROUP 1,129,546 1,187,885 -5% -5%
TOTAL CG CAR 296,527 278,525 6% 6%
TOTAL CG TRUCK 833,019 909,360 -8% -8%
Selling Days 152 152
