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Rewards For Commuters for Sharing Rides and Reducing Greenhouse Gas Emissions

Free Admission Tickets to World Class Aquarium Help Take 100,000 Miles Off Local Area Roads

ESSEX, Conn., June 28 -- NuRide, Inc. (http://www.nuride.com/), the nation's first incentive-based ridesharing network, announced today that Mystic Aquarium & Institute for Exploration will offer free admission to area commuters who are alleviating traffic congestion and reducing greenhouse gas emissions by sharing rides using the NuRide service. The reward includes free admission to the undersea world at Mystic Aquarium, which is filled with a wonderful variety of exhibits and animals from Beluga Whales to Stellar Sea Lions, African Penguins and more.

Mystic Aquarium's sponsorship is part of the Connecticut 2,000,000 Mile Rideshare Challenge, a regional event bringing together commuters and sponsors to help alleviate some of the state's transportation and environmental problems.

"As an environmentally friendly destination and attraction, Mystic Aquarium & Institute for Exploration is excited to be a part of this regional initiative," said Stephen Coan, Chief Operating Officer for Mystic Aquarium. "We hope that by providing valuable admission rewards we will be helping to make ridesharing fun and rewarding for commuters who are doing their part to drive less and reduce greenhouse gas emissions that contribute to global climate change."

"Mystic Aquarium is such a popular attraction in New England, and we're very happy to welcome them to the NuRide Network," said Rick Steele, Chief Executive Officer for NuRide. "We're confident that our members will appreciate their support and will enjoy the reward by visiting the aquarium!"

The Connecticut 2,000,000 Mile Rideshare Challenge was launched on January 1, 2006. The event will involve over 2,000 commuters who will share rides resulting in 2,000,000 fewer miles driven and over 88,000 gallons of gasoline being conserved. To participate in the program, commuters use NuRide's innovative online ridesharing program to find other people going their way. The NuRide website calculates the savings for each trip and awards participants with points for each confirmed ridesharing trip, which can then be redeemed with participating sponsors for exciting rewards.

About NuRide, Inc.

NuRide was founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded for their efforts. Through the patent-pending NuRide Network(R), individuals can easily arrange ridesharing trips and earn rewards for every confirmed trip they take. Members accumulate "NuRide Miles" that can be used toward a variety of rewards that are made possible through the generosity of NuRide's sponsors. For more information, please visit http://www.nuride.com/.

About Mystic Aquarium & Institute for Exploration

Mystic Aquarium & Institute for Exploration is a non-profit organization. Proceeds from admission go to the development and execution of educational programs, marine research, marine animal rescue and releases, and field expeditions. For additional information on Mystic Aquarium & Institute for Exploration, please visit http://www.mysticaquarium.org/ or http://www.ife.org/.