Chrysler Launches Employee Pricing Program

Washington DC June 21, 2006; The AIADA newsletter reported that DaimlerChrysler AG's Chrysler division is the first automaker to introduce an incentive program for the summer sales season.

The company launched an Employee Pricing Plus discount plan, which was announced to dealers in sales meetings yesterday, reported Automotive News.

The program is essentially the same as the one the automaker produced last summer, allowing all customers to buy Chrysler Group vehicles at the same heavily discounted prices available to Chrysler division employees. A spokesman for Chrysler declined to confirm or deny the plan.