Jeep Invites Consumers to Dig for Buried Treasure and Win All-new 2007 Jeep Compass
* "Jeep Come and Dig It" kicks off U.S. Open Sandcastle Competition
with "Sand-Sational" event to find buried Jeep treasure
* Hundreds of adventurous consumers are invited to dig their way to an all-new 2007 Jeep Compass
AUBURN HILLS, MI - June 21, 2006: Grab the sun block, slip on the flip flops and register to take part in one of the largest treasure hunts on San Diego's Imperial Beach on Friday, July 21.
Jeep is looking for adventurous consumers to go on a modern day treasure hunt to unearth the ultimate prize -- keys to an all-new 2007 Jeep Compass -- as part of the "Jeep Come and Dig It" event, which kicks-off the annual U.S. Open Sandcastle Competition, the largest sand castle building competition in the country.
With sand flying and pails filling with treasures, up to 200 pre- registered participants will feverishly dig up Imperial Beach, searching for the "key" to summer fun, as well as other buried treasures, ranging from summer accessories to beach gear, in the largest treasure hunt the U.S. Open Sandcastle Competition has ever seen.
Anyone interested in hunting for buried Jeep treasure can sign up for a chance to participate in the "Jeep Come and Dig It" event online at www.jeepcomeanddig.com, beginning June 22 at 12:01 a.m. (EDT) until July 14 at 11:59 p.m. (EDT). All participants must by 18 years or older.
Jeep is the title sponsor of this year's U.S. Open Sandcastle Competition. With more than 300,000 spectators annually, the three-day event includes amateur and professional competitions, fireworks displays, a parade and new this year, the "Jeep Come and Dig It" treasure hunt.
"The 'Jeep Come and Dig It' competition will give playing in the sand a whole new meaning at this year's U.S. Open Sandcastle Competition presented by Jeep," said John Plecha, Director - Jeep Marketing & Global Communications. "The Jeep Compass and Jeep Patriot deliver fun, freedom and adventure to drivers across the country and we will bring this level of excitement to San Diego during the 'Jeep Come and Dig It' event."
The weekend of fun will begin on Friday morning, July 21, with the "Jeep Come and Dig It" hunt for buried treasure and concludes on Sunday, July 23, with an award ceremony for the U.S. Open Sandcastle Competition.
2007 Jeep Compass
The all-new 2007 Jeep Compass is an all-new product that combines the packaging and functionality of a sport-utility vehicle (SUV) with the performance, handling, fuel economy and price of a compact car or small pickup. With a starting U.S. MSRP of $15,985 (including destination charges), Compass is the Jeep brand's first front-wheel-drive-based product with a fully independent suspension for comfortable on-road ride and handling and fun-to- drive characteristics. Jeep Compass will be available in both front- and four- wheel drive, and will deliver best-in-class 4x4 fuel economy for the compact SUV segment.
2007 Jeep Patriot
The all-new 2007 Jeep Patriot is a modern interpretation of traditional Jeep styling. Strong and capable, it is unmistakably Jeep, with traditional Jeep styling and best-in-class off-road capability.