Kelley Blue Book Most Visited Auto Site Eight Years in a Row
But First Snide's Remarks: Over the past seven years our readers have been shown rotating ad banners headlined "Should you be afraid of Kelley Blue Book?
The owners of The Auto Channel believe that until there are never again auto dealer ads that headline "Under Kelley Blue Book (how can this be? the correct price is the correct price so why would any dealer sell a car for less than its actually worth?) we will continue to espouse that the underlying (what a choice of words) rationale that determines the Kelley prices and stated values are auto dealer biased, and will oblige us to continue publishing and promoting stories that alert retail automotive buyers and sellers to not rely solely on Kelley Blue Book to determine what a car is actually worth in the marketplace.
As we have stated to Kelley management over the years, "...along with your on-line success comes additional responsibility"...so Kelley until you can prove to us your neutrality with accurate unbiased car values, we will continue our Kelley Banners rotating and your story in front of our millions of readers. Let me know what you think; firstname.lastname@example.org
IRVINE, Calif., June 19, 2005; For the eighth consecutive year, Kelley Blue Book's kbb.com holds the impressive record of being the most-visited automotive Web site among used-vehicle shoppers in J.D. Power and Associates' 2006 Used AutoShopper.com study. The recently released study finds 59 percent of all Automotive Internet Users (AIUs) shopping for a used vehicle visit kbb.com prior to purchasing, up four percent over last year. According to J.D. Power and Associates' annual online shopper report, Kelley Blue Book's reputation for pricing information attracts used-vehicle shoppers to its site in the greatest number and remains the dominant Web site visited this year, seeing nearly twice as many used vehicle shoppers as the number two site. In addition to kbb.com's top position among used-vehicle buyers, J.D. Power and Associates' 'New' AutoShopper.com studies also show kbb.com as the most visited automotive Web site among new-vehicle buyers throughout the last eight years.
"More and more vehicle-buyers are visiting kbb.com, with 2006 seeing more than 10 million unique visitors each month," said Stephen Henson, executive vice president of consumer business and marketing for Kelley Blue Book. "Used vehicle shoppers seek the information they have long known and trusted, including well-known trade-in, private party and retail Blue Book values."
The J.D. Power and Associates 2006 Used AutoShopper.com study was conducted among more than 12,000 used-vehicle buyers (2001-2006 model years). J.D. Power and Associates has been conducting the Used AutoShopper.com study since 1999.