Rock & Republic Revs Into the 90th Anniversary of Indianapolis 500

  WHAT:  PRESS CONFERENCE -- to discuss the Vision Racing and Rock &
         Republic partnership and its impact on the world of open wheel
         racing

  WHO:   Tony George -- Indianapolis Motor Speedway CEO
         Michael Ball, founder and CEO of Rock & Republic joined by Townsend
         Bell, Driver of car #90, Thomas Sheckter, Driver of car #2 and Ed
         Carpenter, Driver of car #20.

  WHEN:  Friday May 26th at 3:00pm EDT

  WHERE: Pagoda Suite Media Center, Indianapolis Motor Speedway

  RSVP:  Anna Lagos, THINK PR 212.343.3920 alagos@thinkpublicrelations.com
         Mitch Sebolsky, Rock & Republic 310-756-5074,
         mitch.sebolsky@rockandrepublic.com

Rock & Republic is pleased to announce a groundbreaking partnership with the Indy Racing League's elite Vision Racing. As the primary sponsor of car # 90 driven by standout rookie Townsend Bell in the 90th Anniversary of the Indianapolis 500, Rock & Republic's premium/luxe lifestyle edge brings an added cache to the greatest spectacle in auto racing. In addition to the #90 car, Rock & Republic branding will also dominate the Vision Racing #2 car driven by Tomas Sheckter and #20 car driven by Ed Carpenter.

Defining the meaning of the edgy rock 'n roll style, Rock & Republic is known for it's cutting-edge fashion and appeal to A-list celebrities. Along with Vision Racing, Rock & Republic plans on bringing that same Hollywood appeal to the Brickyard. Michael Ball wanted to set a precedent in the global fashion arena by being the first premium/luxe lifestyle brand to foray into the world of professional motor sports. This was an optimal partnership because the drivers are a prime reflection of Rock & Republic's core customers -- young, hip, edgy and cool.

Michael Ball was introduced to Tony George, the CEO of the Indianapolis Motor Speedway and the owner of Vision Racing when he was on the racetrack. The two visionaries bonded and the result was an instant partnership. Both entities have garnered widespread acclaim in their respective areas of competition -- R&R as dominant player in the premium/luxe lifestyle market and Vision Racing as a leader in motor sports. The Rock & Republic sponsorship of Vision Racing's efforts is not just for fans who are passionate about racing, but for all individuals who command respect by being the best of the best. This collaboration elevates the demographics of the IRL audience to a wider appeal.

As the founder, chief designer and brand visionary of world renowned lifestyle brand Rock & Republic, Michael Ball believes in success through distinction. He possesses a passionate appreciation for all things sexy, sophisticated and exciting -- all of which are attributes of the dynamic world of auto racing. His innate business sense combined with his lifelong passion for fast cars fueled this natural extension of the Rock & Republic empire into the world of premium auto racing.

As a candidate for the JPMorgan Chase "Indianapolis 500 Rookie of the Year," Townsend Bell will be competing in his first Indianapolis 500 mile race and is excited about his new opportunity with Rock & Republic and Vision Racing. "We've developed a good friendship with Rock & Republic and obviously an exciting program in a short time," Bell reflected. "Rock & Republic is the ultimate brand in fashion and it's cool to have some attitude on the car."

As stated by Rock & Republic CEO and Head Designer Michael Ball, "What's cooler than an Indy car doing 200+ miles an hour around the Indianapolis motor speedway ... nothing."

PRNewswire -- May 24