MTV's Pimp My Ride to Feature Matrix System

Contact: 

Rosina Dusseau, Marketing, 248.668.8135 ext. 2228

rmdusseau@matrixsystem.com

 

 

MTV's "PIMP MY RIDE" FEATURES MATRIX SYSTEM(r) 

AUTOMOTIVE FINISHES 

 

FOR IMMEDIATE RELEASE - Walled Lake, MI - May 24, 2006 - Matrix System
Automotive Finishes has been selected by MTV's "Pimp My Ride" as the
primary paint supplier for the show's entire 2006-2007 season, which
will feature the transformation of 16 vehicles.  The first episode of
the show's new season is set to air on June 15, 2006 at 10 p.m. ET/PT. 

 

"Pimp My Ride," is a makeover show which first hit the airwaves in March
2004.  The show features automobiles considered "junkers", picked off
the streets of Southern California and "pimped," or reconditioned, to
look like sleek, luxury vehicles.  The transformations typically consist
of a complete paint and tire job with custom rims, in addition a total
rebuild and arsenal of flashy accessories that have included
state-of-the-art music systems, DVD <http://en.wikipedia.org/wiki/DVD>
players, video games, and other top notch gadgets.  Past "pimped" rides
have even included espresso machines and popcorn poppers.  In the newest
season of "Pimp My Ride", viewers will witness a 1988 Cadillac Limo
hooked up with a 50" plasma screen movie theater, a 1995 Mitsubishi
Galant with its own white fur chaise lounge, and a 1976 ice cream truck
remodeled with the latest technology, according to MTV.

Now in its third season, "Pimp My Ride" is one of MTV's top-rated shows
and has been featured on "The Tonight Show With Jay Leno" and "Jimmy
Kimmel Live."  Visit www.mtv.com <http://www.mtv.com/>  for more
information.

 

About Matrix System

Matrix System Automotive Finishes, Inc. is the largest manufacturer and
distributor of automotive refinish paint products in the country,
outside of the major national paint companies.  Matrix paints, primers,
clearcoats, hardeners and solvents are used in more than 5,000 body
shops on more than 1,000,000 cars per year.  Since 1983, the company's
facilities have expanded to over 85,000 square feet that include a
modern production facility and a corporate headquarters and warehouse in
Walled Lake, Michigan.  For more information on Matrix System, call
1.800.735.0303 or visit www.matrixsystem.com. 

 

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