VW Marketing Leader Tesa Aragones Joins dng as Managing Director of Digital Branding

LOS ANGELES--May 22, 2006--In a move to build on its strategic and digital media branding capabilities, davidandgoliath (dng) Chairman and Chief Creative Officer David Angelo has announced that Tesa Aragones has joined the independent ad agency as Managing Director of Digital Branding, a new position.

Aragones is known as a pioneer in the interactive marketing space. She joins davidandgoliath from Volkswagen of America, where she held the title of Director, VW Media and Interactive Marketing. Her understanding of how to build brands through traditional marketing and new media initiatives helped established VW as an industry leader in digital branding. Beyond building an iconic brand through integrated marketing channels, she created processes that drove innovative and measurable business practices for VW during her nine years with the company.

"We're thrilled that Tesa is joining us as we continue to explore better, smarter and more cost-effective ways for brands to connect with consumers," says Angelo. "davidandgoliath has always been dedicated to finding ways for our clients to outsmart their competitors, because they often couldn't outspend them, and we've practiced this approach in every media in which we've worked. We feel this is the perfect corporate philosophy for these times, when clients are demanding more than ever that their marketing dollars generate real ROI.

"We've been reviewing all of our clients' marketing practices in an effort to ensure that they're leveraging their brands in the most efficient way possible," Angelo continues. "Tesa's expertise in digital marketing and branding is going to play a large role in this process. Many of the disciplines she mastered while working for one of the world's best-known brands are relevant for just about any product category. She's going to be a huge asset to us, both in terms of serving current clients and helping us win new ones."

"davidandgoliath is a great creative shop, with the leadership and culture to support a vision," says Aragones. "The spirit of the agency, and the partnership it has with its clients, reminds me of my early days at VW. I'm looking forward to applying my experience to a diverse range of marketers, especially those that understand the power of digital branding and embrace emerging technologies."

Among Aragones' professional accomplishments are launching the first pontiac.com website, as well as shepherding the earliest releases of vw.com, including dealer website programs for both carmakers. Most notably, she was responsible for the phenomenally successful marketing launch of the New Beetle, building the VW ebusiness team, the New Beetle online buying program, VW films, RadioVW and many other digital branding initiatives. She began her career at DMB&B, and was an account supervisor on Pontiac-GMC when she moved to the client side.

about davidandgoliath

davidandgoliath (dng) is a national full-service independent agency of hand-selected professionals with outstanding creative, media, integrated marketing, digital branding, account planning, account management, TV, print and interactive production capabilities, supported by an outsourced network of national and global resources. Founded in November of 1999 by David Angelo, davidandgoliath is headquartered in Los Angeles with field offices in New York, Chicago and Atlanta. To learn more about dng, visit www.dng.com.