Sierra Nevada Named "Official Beer" of AMA Weekend
Sierra Nevada Named 'Official Beer' of
Kawasaki AMA Superbike Showdown
SONOMA, Calif. - Infineon Raceway and Sierra Nevada
Brewing Company have entered into an agreement that will make the
Northern California-based brewery the "Official Beer Sponsor" of the
Kawasaki AMA (American Motorcyclist Association) Superbike Showdown
weekend, presented by Supercuts (May 19-21).
Sierra Nevada beers will be featured in a beer garden in the paddock
area during the AMA event, including Pale Ale, Summerfest, Torpedo Ale
and Crystal Wheat. The garden will also feature patio tables and
umbrellas and promotion specialists from the Chico-based brewery will
also be available to answer any questions.
Sierra Nevada beer will also be available for purchase at all concession
stands around the facility and on the menus for suite and hospitality
clients during the AMA weekend.
The two-year partnership also gives Sierra Nevada promotional rights to
the Infineon Raceway name and logo, as well as a presence on the
raceway's Web-site. Sierra Nevada will also receive ticket packages to
some of the raceway's major events, as well as a signage presence at
Sierra Nevada is based in Chico (Northern California) and has a proud
history as one of the pioneers of the craft brewing industry and as a
brewer of award-winning beers since 1981. For more information, visit
www.sierranevada.com <http://www.sierranevada.com/> .
About Speedway Motorsports Inc.
Speedway Motorsports is a leading marketer and promoter of
motorsports entertainment in the United States. The Company owns and
operates the following premiere speedways: Atlanta Motor Speedway,
Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway,
Lowe's Motor Speedway and Texas Motor Speedway. The Company provides
souvenir merchandising services through its SMI Properties subsidiary,
and manufactures and distributes smaller-scale, modified racing cars
through its 600 Racing subsidiary. The Company also owns Performance
Racing Network (PRN) which broadcasts syndicated motorsports programming
to more than 730 radio stations nationwide including XM Satellite and
NASCAR.com. For more information, visit the Company's website at