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Xerox Revs Up Nuvera-Inspired ''Nu-Ness'' Motorcycle for First ''Reveal''

PHILADELPHIA--May 15, 2006--Xerox Corporation is using the On Demand print industry show to spotlight graphic communications customers who are relying on high-speed Xerox Nuvera(TM) digital printing systems - high-power products that not only bring business value but also inspired Xerox's new "Nu-Ness" customized motorcycle.

Making its debut tomorrow in the Xerox booth, the sleek motorcycle signals the speed and high performance of Xerox's monochrome printers and their ability to drive revenue and profit for commercial print and graphic communications customers.

On the West Coast, Direct Mail Center in San Francisco has a Xerox Nuvera Digital Production System and a Xerox Nuvera Digital Copier/Printer. According to Pierre Smit, Direct Mail Center's general manager, "With our Xerox Nuvera machines we have been able to get new clients, reduce our costs, increase our productivity, and improve the quality of the final product for our clients. These machines have allowed our company to grow dramatically."

Smit said the company's black-and-white laser printing volume has increased since installing the Xerox Nuvera presses - each machine is producing about 600,000 pages a month - and he sees a strong future for this business.

Direct Mail Center has been able to depend on the high performance of the Xerox Nuvera systems for both very simple and very complex jobs. Many of its jobs range from 10,000 to 30,000 pieces, including notice reminders for the City of San Francisco, yet with the Xerox Nuvera the company can receive the job files at 8:00 a.m., print and fold the documents, and get the final product in the mail the same day.

Across the country, AlphaGraphics, a network of nearly 300 business centers located throughout the U.S. and nine other countries, is using Xerox Nuvera Digital Copier/Printers at many of its sites for their high image quality and productivity, according to Gary Korn, director of digital printing, AlphaGraphics.

AlphaGraphics franchisees use the Xerox Nuvera printers to produce everything from training manuals to maps, and the average monthly print volume is about 500,000 pages a month.

Korn said the halftones that come off the Xerox Nuvera are of "frameable" quality: "The image quality stands heads above the competition."

According to Korn, the Xerox Nuvera systems are easy to integrate into a business center and offer an automated workflow that results in reduced labor costs.

On the East Coast, EU Services has two Xerox Nuvera Digital Production Systems in its Rockville, Md., facility. According to Art Simpson, president of EU Services, they were chosen for superior quality, versatility and also the positive experience the company had with its two Xerox iGen3(R) Digital Production Presses.

"We looked at other manufacturers and the Xerox Nuvera systems fit our needs the best," Simpson said.

Each machine is printing between 750,000 pages and 1 million pages per month. The Xerox Nuvera has allowed EU Services to produce jobs with a wider variety of paper sizes for its customers, eliminating waste and saving money. Simpson said that with the Xerox Nuvera printers, the company was able to produce personalized jobs on coated paper, giving its customers more options for high-quality direct mail campaigns.

Other documents vary from customized direct mail to preprinted shells. About 65 percent of EU Services' customer base is nonprofits, associations and membership organizations, with the rest business-to-business and business-to-consumer.

EU Services foresees its monochrome business increasing as more clients target their mailings to increase their response rates.

Xerox Nuvera Custom Motorcycle

Xerox recently announced new capabilities on the Xerox Nuvera Production System that bring customers the highest level of performance. Highlighting the high power of Xerox Nuvera systems, the Nu-Ness bike is a specially commissioned 9-foot-long, black-and-white, chrome-covered custom motorcycle designed by Arlen Ness - one of the world's most innovative customized bike builders.

This will be the first public showing of the motorcycle, which features eye-catching designs as well as a paint scheme with halftones, fine detailed line work and smooth curves, all intended to focus on the high image quality of monochrome jobs produced on the Xerox Nuvera Systems. During the year the bike will go on the road to a variety of customer events, Xerox venues and possibly motorcycling events.

The motorcycle took about 3 1/2 months to build - from design to completion - and according to Ness, "We stepped out of the box with this design. The bike has things we've never done before, and like Xerox Nuvera, it is really going to turn a lot of heads."

Among the customized items of the motorcycle:

-- New custom wheels that reflect a special halftone paint scheme containing ground-up glass in the rim, giving it a sparkling "sandblast" look that reflects better in the sun. A close look at the paint reveals areas where at times it appears as if it's wet or has small bubbles. The wheels also have the Xerox name engraved on each of their custom-bolted spokes.

-- Two gas tanks, separated in the middle, allowing the high-performance engine to protrude upward from below. The two tanks also mirror each other from the inside view with halftones and fine line work.

-- Detailed diamond cuts that sparkle from every angle etched on the engine.

-- A rare custom frame, one of only two ever made by Arlen Ness, making for long, low sleek styling.

-- A 124 cubic inch engine that can be seen and heard.

"Nu-Ness" is a combination of the "Nu" in the Xerox Nuvera System and Ness, in the naming tradition of select custom bikes created by Arlen Ness and his son Cory. It was built at the Ness headquarters in Dublin, Calif.

Arlen and Cory Ness will be in the Xerox On Demand booth, No. 2100, on Tuesday and Wednesday. They will sign oversized, coated Nu-Ness bike posters printed on the Xerox Nuvera System.

Customer Contact:

For more information about the Xerox Nuvera Digital Production Systems, visit or call 800-ASK-XEROX.

For more information about Xerox at the event, visit

NOTE TO EDITORS: Visit Xerox's booths, May 16, 2006-18, at AIIM (No. 407) and On Demand (No. 2100), Pennsylvania Convention Center, Philadelphia. For photography of the motorcycle and more information about Xerox, visit XEROX(R), iGen3(R) and Xerox Nuvera(TM) are trademarks of XEROX CORPORATION.