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Toyota and NBC Team Up on NFL Sunday Night Football

New Toyota Tundra to Play Starring Role

TORRANCE, Calif., May 9 -- The National Football League's annual draft is now complete, and one of the season's biggest signings has emerged: Toyota is the exclusive sponsor of the Sunday Night Football Halftime Show. The "Toyota Halftime Report," will feature a wrap-up of the day's games -- along with the all-new full-size Tundra pickup truck.

"The launch of the all-new Tundra pickup this fall is the most important new model launch in Toyota history," said James Farley, vice president of Toyota marketing at Toyota Motor Sales, U.S.A., Inc. "The new Tundra is a true American truck aimed at true truckers. Pro football delivers the key truck buyers that will be critical to Tundra's success."

The NFL on NBC returns to the network after a nine year absence, debuting in primetime at the Hall of Fame Game in Canton, Ohio on Sunday, August 6 at 8 PM (ET). Toyota is continuing their association with Sunday Night Football with this exclusive sponsorship throughout the entire 2006-2007 season.

"Sunday night is the most-watched night on TV and Sunday Night Football on NBC will literally be the only game in town," Farley said. "With the flexible schedule at the end of the season, fans will have an opportunity to see the best game of the day on Sunday night. Plus John Madden is synonymous with primetime football and another reason we expect the game to be a huge draw."

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,422 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, R&D and general aviation. The company's main Web site is www.toyota.com. Saatchi & Saatchi Los Angeles and Zenith Media USA are the agency partners for Toyota.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO )

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NOTE TO EDITORS: The NFL regular season opens Thursday, September 7th with a primetime match-up between the Super Bowl champion Pittsburgh Steelers and the Miami Dolphins. Media website at http://pressroom.toyota.com

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