AIADA Presents... A Look Back


A Chronicle of Major Milestones in the History of the International Nameplate Auto Industry in the U.S.

Every Monday throughout the month of May AIADA will take a look back at the history of the international nameplate automobile industry through a series of feature articles, which explore the significant roads that led us to where we are today – a catalyst for the largest automotive market in the world.


From our early beginnings, highlighted by measured imports of Toyopet Crowns and Volkswagen Beetles on through the painstaking years of quotas and sanctions, our industry has flourished into an economic mainstay in the U.S. and a major employer even during times of economic recession.


International automakers employ over 93,000 Americans at their vehicle assembly facilities, parts facilities, research facilities, and corporate arms. On top of injecting millions of dollars each year into local economies through taxes and charitable contributions, international nameplate dealers in the U.S. provide 500,000 well-paying jobs and the vast majority of these dealerships are constantly hiring.


A Look Back: How Free Trade Policy Impacted the U.S. Auto Industry

A Look Back: Volkswagen: A Summary History of Trials, Tribulations and Triumphs

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