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New Installment Program to Be Offered by Ultra Dealers Nationwide

ST. PAUL, Minn.--April 24, 2006--GE Consumer Finance's Retail Sales Finance unit today announced a new multi-year partnership with Ultra Motorcycle Company Inc., to provide Ultra customers with installment financing for their custom V-Twin engine motorcycles. The program will launch nationwide today, April 24, to the Ultra network of independent dealers.

"Ultra has forged a unique path in the custom motorcycle market and we look forward to further distinguishing ourselves by adding the most versatile installment lending options the industry has to offer," said Michael Vos, chief financial officer of Ultra. "The Ultra experience extends to our financing, and we chose GE for its significant powersports industry expertise, marketing capabilities, and knowledgeable dealer and customer service team."

Ultra Motorcycle customers can now take advantage of GE Consumer Finance's industry-wide FUNancing Consumer Finance Program, which provides competitive rates and terms, with special seasonal promotions for the purchase of motorcycles and accessories. Dealer and customer satisfaction feedback indicates they appreciate the easy application process, fast credit decisions, and range of flexible and affordable financing options GE offers.

"This relationship with Ultra deepens our penetration in the powersports industry," said Dave Fasoli, senior vice president of GE Consumer Finance's Retail Sales Finance unit. "Our more than 15 years in this segment will complement Ultra's programs to enhance the customer's purchasing experience and help generate as much excitement for buying the motorcycle as there is for riding it."

About Ultra

Ultra Motorcycle Company Inc., based in Mira Loma, California, is a premier manufacturer of custom V-Twin motorcycles with a 12-year production history. They are a company who is dedicated to building a winning team of production, sales and marketing professionals to take Ultra to the next level. Ultra Motorcycles is committed to ever increasing standards of quality, performance and style.

In the 1990's, Ultra helped innovate the V-Twin market as we know it today by introducing the Groundpounder and the Jackhammer "fat tire" product lines. In 2005 they announced the all new California Chopper series. This series includes softail choppers and pro-streets with 300 series rear tires in both conventional and drop seat versions.

Ultra's "affordable exotics" are priced under $30,000 with 113 cubic inch engines, loads of chrome and other upgrades not found on competing products. Ultra Motorcycles are each unique in their design and come with individualized paint schemes to fit the motorcycle.

Ultra is a fully licensed and DOT-compliant manufacturer of motorcycles and is EPA and CARB compliant in 50 states. The bikes are NADA and Kelley Blue Book listed and simple and affordable to insure.

Information about the complete line of Ultra products is available from authorized Ultra dealers, or from the Ultra homepage at

About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, based in Kettering, Ohio, is part of GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: powersports, home improvement, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry, and health care. With $163 billion in assets, GE Consumer Finance, a unit of General Electric Company , is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Consumer Finance, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at

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