The Auto Channel: North America | Europe

Gordon Finishes Fifth With Inaugural Nicorette Fresh Mint Special Paint Scheme at Las Vegas

PITTSBURGH, March 15 -- Driving the #24 DuPont/Nicorette(R) Chevrolet for the very first time, four-time NASCAR champion Jeff Gordon made a late-race surge resulting in a season-best fifth-place finish at Sunday's UAW-Daimler Chrysler 400 at Las Vegas Motor Speedway. The result catapulted Gordon into the NASCAR NEXTEL Cup Series top-ten point standings for the first time in 15 weeks dating back to 2005.

The special Nicorette(R) paint scheme debuted at the Las Vegas Motor Speedway as part of a season-long associate sponsorship with Hendrick Motorsports for GlaxoSmithKline Consumer Healthcare and the Nicorette(R) brand. The paint scheme will return to NASCAR NEXTEL Cup Series action with a second appearance on October 29 at Atlanta Motor Speedway.

"I am pleased to have Nicorette(R) on board as a sponsor for 2006 and excited about the special paint schemes," said Gordon. "Nicorette(R) has been successful in helping people improve their health by quitting smoking. Through this sponsorship and the "QUIT Crew" program, we will help encourage even more people to quit smoking."

GlaxoSmithKline (GSK) Consumer Healthcare has the only smoking cessation sponsorship in NASCAR history featuring the brands Nicorette(R) nicotine gum, NicoDerm(R) CQ(R) nicotine patches and Commit(R) nicotine lozenges. GSK Consumer Healthcare's NASCAR involvement also features the first-of-its-kind "QUIT Crew" program that provides smoking cessation counseling to NASCAR teams and fans. Hendrick Motorsports, Chip Ganassi Racing with Felix Sabates, and Petty Enterprises have already enrolled in the program. For more information, go to quit2winracing.com.

About NASCAR

The National Association for Stock Car Auto Racing has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. The sanctioning body for stock car racing is headquartered in Daytona Beach, FL, with offices in Charlotte, Concord, NC, Los Angeles, Mexico City, New York and Toronto.

More Fortune 500 companies are involved in NASCAR than any other professional sport. NASCAR has 75 million fans and is the second-highest rated sport on network television. NASCAR fans say they are three times more likely to purchase the products of NASCAR sponsors than non-sponsors.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over- the-counter consumer healthcare products companies. Its more than 30 well- known brands include the leading smoking cessation products, Nicorette(R), NicoDerm(R) and Commit(R), as well as many medicine cabinet staples, such as Abreva(R), Aquafresh(R), Sensodyne(R) and Tums(R). GlaxoSmithKline Consumer Healthcare continues to develop innovative products to help all smokers create a tailored system and achieve their goal of being cigarette free.

About GlaxoSmithKline

GlaxoSmithKline is one of the world's leading research-based pharmaceutical and consumer healthcare companies. GlaxoSmithKline is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

Make Local Dealers Compete for your Business — Price Quotes from The Auto Channel

Home | New Car Buyers Guide | Total New Car Costs | Reviews | Finance Guide | Actual Used Car Prices
New Car Price Quote | Automotive News | PennySaver Classifieds | Media Library | MiniBlogs | Auto Parts

Copyright © 1996-2009 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/

Gorilla Nation
TheAutoChannel is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.