According to Jenny Lefferts, CEO and founder of MAD Maps, Inc., "Our partnership with TomTom is an obvious link for us. We create and document popular driving routes that are not easily found on conventional maps. Now we can make these itineraries even more accessible in a digital format so that travelers can conveniently reach their destinations. It's amazing to discover," she continues, "just how many domestic road trips are logged in the United States and how much easier it will be to travel them with the TomTom GPS devices."
TomTom GO is TomTom's top of the line, all-in-one navigation device. Incredibly easy to use and understand, the GO's crystal-clear color screen guides the driver in 3D, while voice instruction in 35 language choices navigates the driver to any address in the US or Canada. The driver simply picks a destination, chooses the type of route they prefer (i.e., fastest, shortest, avoid highways) and the TomTom GO guides the driver from door to door. Millions of points of interest are available to choose from, such as gas stations, restaurants and hotels. The built in Bluetooth(TM) connection provides easy hands-free calling with the TomTom GO 700. The driver only needs to tap the screen to accept or make calls.
TomTom RIDER, the first-ever portable GPS device designed specifically for motorcycles, is rugged and weather resistant. It's anti-glare technology and integrated sun visor make the screen easy to see while driving. The easy to use drive mode is designed for simple touch-screen operation, even with gloves. The crystal-clear 3D view and a Bluetooth wireless headset lets you hear turn-by-turn instructions in your helmet. The Bluetooth(TM) connection also allows for hands-free calling with a Bluetooth-enabled cell phone.
TomTom's US President, Jocelyn Vigreux said, "The specialized route information provided by MAD Maps, Inc. brings an added benefit to our customers. At TomTom, easy and innovative navigation has always been our number one priority. We also strive to provide our customers with a variety of additional options to enhance their lifestyles and personal preferences. With digital MAD Maps our customers can simply click on the screen and find an entire scenic route planned for them, complete with motorcycle friendly services."
All MAD Maps routes have been tracked and collected by MAD Maps' team of regional and national scouts and cartographers. The digital routes for MAD Maps have been developed by MAD Maps in partnership with TomTom and Tele Atlas, a leading provider of digital maps and dynamic location content. Tele Atlas is the base cartographer for MAD Maps and also provides the source map data for the TomTom GO line in addition to other TomTom products. Navteq provides the source map data for the TomTom RIDER. MAD Maps, Inc. and TomTom will be demonstrating their new digital maps on the TomTom RIDER at the Daytona 2006 Rally March 3-13, 2006, in the Suzuki tent.
The 2006 RIDER MAD Map itinerary can be downloaded at: http://www.clubtomtom.com/products/mad-maps-daytona-rider-itineraries- now-available/#more-46 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
Circuit City store #766 in Daytona (2500 West International Speedway, Daytona Beach, FL 32114), is offering a $50 off in-store instant rebate on the TomTom RIDER during Daytona Bike Week, March 3-13, 2006. Coupons will be distributed at Circuit City as well as in the Suzuki tent at the Daytona event.
The MSRP on the TomTom RIDER is $899.95. The TomTom RIDER can be purchased at www.tomtom.com as well as at select retailers.
About TomTom
TomTom NV is a leading provider of personal navigation products and services to the consumer market. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices that enable customers to navigate right out of the box, as well as navigation software products that integrate with third party devices such as PDAs and smartphones. TomTom's portfolio of products and services includes the award-winning TomTom GO family of integrated navigation devices, the TomTom ONE, the TomTom Navigator software for PDAs, TomTom MOBILE navigation software for smart phones and TomTom Plus, a location-based content and services offering for TomTom's navigation products and Datafactory's Webfleet platform for tracking and tracing services. TomTom was founded in 1991 in Amsterdam and has offices in the Netherlands, the United Kingdom, Germany, the United States and Taiwan. TomTom's products are sold through a network of leading retailers in 20 countries and online. For more information go to: www.tomtom.com.
About MAD Maps, Inc.
Mad (Motor Adventure Destinations) Maps, Inc., is the leading publisher of maps that combine travel guide information with such useful features as landscape imaging, highlighted and color-coded scenic loops for day and overnight excursions, as well as lodging and other local attractions that road-loving travelers can choose from. Every scenic loop comes with detailed textual directions, road descriptions, mileage markers, gas stations, bridge heights and safety tips. Spotlighted are the best roadhouses, restaurants, wineries, and farm stands along the way as well as other points of interest like great campgrounds and scenic recreational areas.
The MAD Maps team of cartographers are dedicated to charting the best scenic back road trips across the U.S. Easy-to-use and water-and tear-resistant, MAD Maps, Inc. is now delivering its routes and points of interest to consumers through the most innovative, user-friendly, and state-of-the-art portable GPS navigational system in the market place.
