Cygnus Business Media already covers the fleet industry with its top-rated business tabloid Fleet Maintenance magazine. The publication reaches 65,000 maintenance managers around the country, 95% of who have significant authority in buying aftermarket parts, consumables, tools, equipment, services and vehicles.
"The overall mission of Fuel Advantage is to bring technology innovators and government incentive programs together in one place, so fleet operators will finally know where to go and who to talk to about saving money on their fuel costs," says Tom Lynch, Fuel Advantage publisher.
Scheduled to launch in March, Fuel Advantage will reach an audience of over 60,000 readers. The core audience is comprised of maintenance managers and executives at 50,000 of the largest fleets in the country, as well as 10,000 transit fleet managers and executives.
According to Lynch, the editorial staff of Fuel Advantage's sister publication Fleet Maintenance has talked with fleets across the country and discovered that fuel cost and fuel efficiency issues have in recent years eclipsed most other operational issues for fleets, thus inspiring the main concept behind Fuel Advantage.
"Fuels are more expensive than ever before, idle-reduction laws are being enforced all across the country, and more and more fleets need to know how to save money by saving fuel," says Lynch. "At the same time, state and federal agencies, public/private partnerships and OEMs are making technology, resources and financial incentives available to fleets... but many fleets don't know where to find these opportunities. That's where Fuel Advantage comes into play."
Why Fuel Advantage? Consider these striking facts:
-- The 2005 Federal Energy Bill gives Class-8 tractors a new 400 lb. weight exemption for idle-reduction equipment, making it economically feasible for countless trucking companies and drivers to afford idle-reduction technology for the first time.
-- A growing number of municipalities in the US are studying the use of "plug-in" gasoline-electric hybrid vehicles that can get well over 100 mpg.
-- Many federal, state and utility fleets are required to operate flex-fuel vehicles, but as many as 70 percent of the people driving these vehicles don't know that their car or truck can run on ethanol instead of gasoline.
-- Hydrogen fuel cell powered vehicles are now in daily operation in several American fleets. You may have ridden in one without knowing it.
-- A public/private partnership is set to begin the first assembly line production of diesel-electric hybrid powered utility trucks.
-- A major automobile manufacturer now sells a natural gas-powered car that comes with its own overnight home fueling station that feeds off a building's existing natural gas line.
Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 200 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.
