Motor Trend Launches New Auto Show in Central CaliforniaHARRISBURG, Pa.--Feb. 24, 2006--Motor Trend Auto Shows, Inc. (MTAS), the nation's largest auto show producer, today announced the launch of the Central California International Auto Show in Fresno, Calif. The new show, developed by MTAS, will be held March 31 - April 2, 2006 at the Fresno Convention Center. With the addition of the Central California International Auto Show, MTAS now produces a total of 19 new-model auto shows across the United States.
"This launch demonstrates our ability to create and produce first-class events from the ground up," said John Marriott, senior vice president and general manager, Motor Trend Auto Shows, Inc. "The Fresno market presents an ideal opportunity for our exhibitors to tap into the under-served and rapidly growing population of the Central California area. We have been met with tremendous interest in this market from our partners as this location does not have a local auto show."
Located in the heart of the Central Valley, between Los Angeles and San Francisco, the Central California International Auto Show is sold out for space in its inaugural year, including a Ride and Drive opportunity. The show will occupy nearly 100,000 square feet, with more than 31 manufacturers presenting new-model and pre-production vehicles, concept cars, specialty vehicle displays and family-style entertainment.
The show is presented by the Fresno/Clovis New Car Dealers Association and sponsored by the Fresno Bee. For more information, please visit the Web site at www.motortrendautoshows.com, or call (800) 345-1487.
About Motor Trend Auto Shows, Inc.
Motor Trend Auto Shows, Inc. (MTAS) produces 19 international auto shows in the United States and is part of the PRIMEDIA Consumer Automotive Group. With offices in Harrisburg, Pa., Los Angeles and San Diego, MTAS delivers large-market expertise and manufacturer support as well as the proficiency to produce a first-class auto show experience for consumers, auto manufacturers and vendors alike. The MOTOR TREND brand is one of the leading brands in automotive publishing. The MOTOR TREND franchise is comprised of MOTOR TREND Classic, motortrend.com; MOTOR TREND Radio; Truck Trend; MOTOR TREND Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.