Elizabeth Arden Partners with International Speedway to Launch the Daytona 500(R) Fragrance for Men

~ Unique Relationship Joins Two Industry Leaders to Create First Sporting-Event Branded Fragrance ~

NEW YORK, Feb. 8 -- Elizabeth Arden, Inc. ("Elizabeth Arden") and International Speedway Corporation (BULLETIN BOARD: ISCB) ("ISC") today announced the launch of the Daytona 500(R) fragrance for men. The companies entered into an exclusive licensing agreement in 2005 for the development, manufacture, marketing and distribution of men's personal care products carrying the related trademarks of Daytona International Speedway.

"The creation of the Daytona 500 fragrance represents an untapped branding approach that further complements our portfolio of leading fragrances," said Elizabeth Arden Chairman and Chief Executive Officer Scott Beattie. "The Daytona 500 fragrance leverages the prestige and popularity of this premier sporting event to reach consumers and motorsports enthusiasts across the country. We look forward to introducing this outstanding fragrance at the 48th annual Daytona 500."

"We are excited to partner with Elizabeth Arden, a globally renowned cosmetics leader," commented ISC President Lesa France Kennedy. "This unique partnership further demonstrates the sport's expanding appeal to non-traditional motorsports marketers. This agreement is a testament to the global reach and brand recognition of our marquis event, the Daytona 500. We will continue to work closely with Elizabeth Arden to help maximize the success of our relationship."

Under the terms of the agreement, Elizabeth Arden will leverage the premium value of the "World Center of Racing" in men's fragrance and ancillary body products, including aftershave, skin-care products, antiperspirants/deodorants, bath gels and body lotions.

About Elizabeth Arden: Elizabeth Arden is a global prestige fragrance and beauty products company. The Company's portfolio of leading brands includes the Elizabeth Arden fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th avenue, Elizabeth Arden Provocative Woman; Elizabeth Taylor fragrance brands White Diamonds Elizabeth Taylor and Elizabeth Taylor's Passion, the fragrance brands of Britney Spears, curious BRITNEY SPEARS(TM), IN CONTROL curious BRITNEY SPEARS(TM), and fantasy BRITNEY SPEARS(TM); the Daytona 500(R) and GANT adventure men's fragrances, White Shoulders; Geoffrey Beene's Grey Flannel; Halston(R) and Halston Z-14(TM), PS(R) Fine Cologne for Men, Design(TM); Wings; the Elizabeth Arden skincare lines, including Ceramides, prevage(TM) Anti-Aging Treatment and Elizabeth Arden Eight Hour Cream; and the Elizabeth Arden color cosmetics line.

BRITNEY SPEARS(TM) is a trademark licensed to Elizabeth Arden, Inc. by Britney Brands, Inc.

Allergan Dermatology and PREVAGE are trademarks owned by Allergan, Inc.

International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 11 of the nation's major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International in New York. Other motorsports entertainment facility ownership includes an indirect 37.5 percent interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois.

The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown." In addition, the Company has an indirect 50 percent interest in a business called Motorsports Authentics, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at http://www.iscmotorsports.com/.