Car Customization Catching On

Washington DC February 3, 2006; The AIADA newsletter reported that more cars are being customized to specification of car buyers who order particular parts in advance and are willing to wait, reports USA Today. With cars like MINI and Rolls Royce already well established in the customized auto market, several other automakers are now starting to offer customized parts as well. Toyota’s Scion brand includes options for wheels, stereos and rear spoilers, and plans are in the works to double the number of accessories to 100 later this year, while about 41 percent of U.S. buyers order the Porsche 911 model customized