Dale Jarrett Racing Adventure Eclipses All-Time Revenue Record While Moving Operations to Talladega

CHARLOTTE, N.C., Jan. 10, 2006 -- Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) announced today that the company has moved its operations from the Charlotte, NC area to the site of the world's largest oval racetrack, Talladega, AL. "Relocating our facilities to Talladega will have an immediate and significant positive impact on our profitability as well as improving our operational efficiencies. The challenge was to accomplish the move without negatively affecting our operations," said Tim Shannon, President, Dale Jarrett Racing Adventure, Inc. "That is why it gives me great pleasure to announce that, in addition to moving most of our operations during December, we simultaneously achieved the largest revenue month in the 7 years we have been in business."

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement that driving your own authentic NASCAR Nextel Cup racecar on a nationally renowned Superspeedway can deliver. The company books various dates during the year at NASCAR tracks near you and customers can purchase laps ranging from a 3-lap ride to a 100-lap super drive. Students can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and is backed by NASCAR Champions Ned and Dale Jarrett, as well as Dale's brother Glenn, Dale's son Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting http://www.racingadventure.com/.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.