CCG Retained by Amerityre for Investor Relations and Strategic Communications Program

LOS ANGELES and BOULDER CITY, Nev., Jan. 9, 2006 -- CCG Investor Relations and Strategic Communications today announced that it has been retained by Amerityre Corporation (BULLETIN BOARD: AMTY) , a developer of technologies for safer and more environmentally-friendly tires for automotive, truck, and industrial markets, to provide counseling in a broad range of corporate communications directed at investors and the media.

CCG Partner Sean Collins stated, "Amerityre's innovative technologies in polyurethane tires represent a paradigm shift that may well revolutionize the tire industry. The successful commercialization of these technologies should lead to safer travel on our highways by eliminating blow-outs and tread separation. Moreover, Amerityre's polyurethane-based tires will result in less environmental pollution than is produced by today's rubber-based tires. Currently, Amerityre is at a key inflection point in its corporate growth. We are honored to be chosen as a strategic partner in the Company's development."

Elliott N. Taylor, Amerityre's Chief Administrative Officer commented, "We are pleased to partner with CCG as we ramp up the development and commercialization of our revolutionary, polyurethane-based tire technologies. CCG's track record in assisting early stage companies is persuasive. We look forward to working with CCG's team of professionals. Our mission is to get Amerityre's story heard and appreciated by the professional investment community as well as the media, and to better communicate with our existing shareholders."

About Amerityre

Amerityre is actively engaged in the development of revolutionary new tire technologies. It most recently has been developing polyurethane elastomer tires for highway and industrial applications, including retread processes. Amerityre technologies are designed to: 1) significantly enhance vehicle safety by eliminating tire tread separation and blow-outs; 2) provide extended 'run-flat' mobility without air; 3) produce 10% or greater gains in vehicle fuel economy; and 4) allow for environmentally safe tire manufacturing and recycling options. Amerityre plans to license its proprietary innovations in tire composition, design and manufacturing to major tire manufacturers.

  For more information on Amerityre, visit www.amerityre.com.

  About CCG

CCG is one of the country's leading investor relations and strategic communications firms. Its clients include TRW Automotive Holdings Corp., Quality Systems Inc., Accuride Corporation, Extra Space Storage, Inc., Retalix Ltd. and TMSF Holdings, Inc. among others. The full-service investor relations agency has corporate headquarters in Los Angeles with additional offices in New York City and Newport Beach, Calif. For further information, contact CCG directly or visit the Company's website at www.ccgir.com.