Washington DC December 7, 2005; The AIADA newsletter reported that Ford’s luxury brands Jaguar and Land Rover will stop advertising in gay publications in what Ford says is "purely a business decision,” reports The Chicago Tribune.
The American Family Association, an interest group based in Tupelo, Miss., called for a boycott of Ford in late May over what it called the company’s "homosexual agenda," including marketing to gays, donations to gay causes, and diversity training for its employees. The boycott was suspended in June after Ford dealers complained it was hurting them the most.
Advertising executive Todd Evans says gay buying power will hit $610 billion this year.
Dearborn , Mich. , Dec. 7 – Ford's commitment to diversity as an employer and corporate citizen remains unchanged. We have employment policies that are second to none regarding our commitment to inclusion. Any suggestion to the contrary is just plain wrong.
Advertising decisions for all our brands are driven strictly by a business case, including Volvo, which has decided to market directly to the gay and lesbian community.
